The latest automotive project from Platinum! A fully computer generated campaign for the release of Fords 2019 Ka models. The use of CGI(3D) over traditional photography gave Platinum full control of the creative process, while lowering the costs and eliminating logistic and weather related problems.
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Artist | PLATINUM FMD c/o Photoby&Co |
Advertising Agency | GTB |
Creative Director | Daniel Leitao |
Art Director | Leandro Bechara |
Brazilian Image Concept Studio Platinum c/o ANALOG/DIGITAL staged the new 2019 Ford Ka using CGI. "The latest automotive project from Platinum! A fully computer-generated campaign for the release of Ford's 2019 Ka models. The use of CGI (3D) over traditional photography gave Platinum full control of the creative process, while lowering costs and eliminating logistical and weather-related problems." (advertising: Agency GTB, Creative Director:...