Project: It's now or never - Lexware
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Client | Lexware |
Production | Lisette Kooijman |
Advertising Agency | Reinclassen |
Creative Director | Georg Fishböck |
Art Director | Hannah Droste |
Post Production | Rutger Luijs |
Styling | Jacqueline Ziesmer |
Hair & Make-up | Rebbecca Herrmann |
Photographer | JAAP VLIEGENTHART c/o Severin Wendeler |
Photo Assistant | Oliver Poppke |
Digital Operator | Thom Schrama |
Production DE | Anne Kotte / Anja Heineking @weloveartbuying |
The latest LEXWARE campaign was photographed by Jaap Vliegenthart c/o Severin Wendeler : 'In the latest campaign for Lexware, we portrayed the small business owners proudly in their company. These are all craftsman, working with their hands in a non-digital environment. The campaign "It's now or never" is aimed at this kind of business owner, the ones who have no clue about the cloud or working with a digital back office.'