BIRGIT STöVER: JOHANN COHRS for BMW

'Thinking out of the box' - artificial interpretations for BMW INDIVIDUAL by still life expert Johann Cohrs c/o Birgit Stöver Artists for Serviceplan

Johann COHRS: 'Thinking outside the box', that's what Johann COHRS c/o BIRGIT STÖVER did for BMW Individual, the service that gives high-end customers the ability to exclusively personalize their new car, for the agency Serviceplan with CD Falk Pegelow.

The brief: Present the different interior variants for configuration of the new car models. Amazingly, Johann chose to do so without classical looks: no photos of upholstery, finish or...