REBELLE TV SPOT 2019 : BREAK THE RULES OF FASHION!

First Productions
Director	ACE NORTON
DOP	Alexander Alexandrov
Production	Wanda Germany / Matthias Wissmann
Advertising Agency	https://www.überground.com/
Creative Director	Jo Marie Farwick
Photographer	Max Port
SERVICE PRODUCTION	First Productions, Melanie Bold

First Productions presents the TV commercial 'BREAK THE RULES OF FASHION!' for online market place REBELLE and the agency Überground

'Break the rules of fashion. Before they break yo ' is the claim of the unconventional campaign for online marketplace REBELLE, which aims to make second-hand fashion more socially acceptable. The 60-sec. video shows a young woman breaking the classic rules of fashion. The strong statements spark the viewer's will to rebellion: 'Don't mix prints, Don't show your bra, Don't trust second-hand'. The TV spot was produced in cooperation with GoSee...

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