UPFRONT PHOTO & FILM GMBH: René Riis for Coca-Cola

Rib, Rib, Hurray - BBQ recipes for BEEF! and food motifs for COCA-COLA's Out-of-Home campaign 'The Original' for Lure Media by René RIIS c/o UPFRONT

For the 50th anniversary of BEEF!, René RIIS c/o UPFRONT photographed 50 exclusive BBQ recipes. We have a selection for you on GoSee. Food styling came from Raik Holst and Torsten Schmidt, with props by Penny Daniel. Editor: Monique Dressel

Launched just recently was the 2nd round of COCA-COLA's nationwide Out-of-Home campaign "The Original". René Riis has already visited a total of 23 restaurants and their proprietors in Germany, who...