WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'
 
 
 
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WILDFOX RUNNING: Julia Marie Werner 'becaus I am a girl'

 

Girls can design, drive, repair and photograph cars just as boys can. A girl can do everything exactly as a boy can. Good, successful, go-get-it girls prove they’re just like boys. – stop! – What?? Who says girls have to prove they’re the same as anyone who is not like them? A girl photographs cars with her eyes, her emotions, her creativity. Just because that does not look like the photos of photographer Y, who has already rocked off X – Mercedes and BMW campaigns, does not mean it ’s not relevant. Are not over 50% of potential customers women? Should not at least as much advertising be created by women as well? ‚Because I’m a girl‘ means to me, taking photos of things I see because I’m who I am, not because I want them to look like the latest campaign of other men. And yet, the temptation is always great to fit into a known scheme. Do not appear too soft, don´t show too much emotion or speak too high. Actually it should read ‚Because I am who I am‘, but ‚girl‘ describes me well enough.

 

'Because I am a girl' freies Projekt von Julia Marie WERNER C/O WILDFOX RUNNING zur 50 Jahre BFF Ausstellung in Hamburg ab dem 20 September

“This work will be shown during the 50th anniversary exhibition of BFF in Hamburg, starting on the 20th of September. Girls can design, drive, repair, and photograph cars just like boys can. A girl can do everything exactly like a boy can. Good, successful, go-getting girls prove they’re just like boys. Stop! What? Who says girls have to prove they’re the same as anyone who is not like them? A girl photographs cars with her eyes, her...

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