Chimney was on set to witness and record this historical moment. The outcome is this thrilling digital promo ad for Cyan Racing, produced from start to finish by Chimney. It features the Chinese start-up Cyan’s Lynk & Co concept car stunningly clocking in the legendary 21-kilometre Nurburgring Lap in just 7 minutes and 20 seconds, shattering all previous front-wheel-drive—and four-door car records. Not too shabby. The new street car model was put to the ambitious test in both rain and shine, with initial development and testing in Valencia (see our shoot here), before hitting North Germany’s notoriously difficult “Green Hell”. Fortunately, Swedish pro-driver Thed Björk sat behind the wheel. Results are not guaranteed (nor is the challenge necessarily recommended) for all drivers.
|DOP||Carl August Savgård, Christian Berg, Fredrik Jönsson|
|Post Production||Chimney Group|
|Visual Effects||Chimney Group|
|Sound Design||Ellinor Nilsson|
|Executive Producer||Gustav Garhammar|
|CMO, Cyan Racing||Hans Bååth|
|PR, Cyan Racing||Johan Meissner|