Chimney was on set to witness and record this historical moment. The outcome is this thrilling digital promo ad for Cyan Racing, produced from start to finish by Chimney. It features the Chinese start-up Cyan’s Lynk & Co concept car stunningly clocking in the legendary 21-kilometre Nurburgring Lap in just 7 minutes and 20 seconds, shattering all previous front-wheel-drive—and four-door car records. Not too shabby. The new street car model was put to the ambitious test in both rain and shine, with initial development and testing in Valencia (see our shoot here), before hitting North Germany’s notoriously difficult “Green Hell”. Fortunately, Swedish pro-driver Thed Björk sat behind the wheel. Results are not guaranteed (nor is the challenge necessarily recommended) for all drivers.

Director Mårten Lindsjö
DOP Carl August Savgård, Christian Berg, Fredrik Jönsson
Client Cyan Racing
Production Chimney Group
Producer Sofia Swahn
Editing Linus Johansson
Post Production Chimney Group
Visual Effects Chimney Group
Sound Design Ellinor Nilsson
Executive Producer Gustav Garhammar
CMO, Cyan Racing Hans Bååth
PR, Cyan Racing Johan Meissner
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