WE! SHOOT IT, BMW X5, BMW i Hydrogen NEXT for BMW IAA 2019

WE! shoot it
Client	BMW
Post Production	Christoph Kuhn www.c-kuhn.com
Photographer	WE! shoot it / Michael Compensis & Thomas von Salomon
Studio	Sirius Imaging, Daniel Deisenroth Kirchheim

The BMW i Hydrogen NEXT in photo and film staged for the IAA by WE! shoot it, Michael Compensis & Thomas von Salomon

Right on time for the IAA, BMW picked photographer duo WE! shoot it, aka Michael Compensis & Thomas von Salomon, to stage the Fuel Cell X5, BMW i Hydrogen Next, with photos and film. To realize the campaign photographically, the two transportation specialists conceived a layout in which the pattern of the design prototype is repeated in the studio surroundings of the vehicle. For integration into the real film, the patterns were projected...

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