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| Production | Paige Dorian Productions |
| Creative Director | Mike Brooks |
| Post Production | Pixlhut |
| Photographer | Dana Neibert |
| PRODUCER | Lilian Ikera |
| CCO, North America | Gary Pascoe |
| ECD's / CDs | Bob Guisgand, Duffy Patten, Trucks/Crossovers: Andy Ozark, Kathy Speck |
“It was a simple brief: Create art that pays off. 'The strongest, most advanced Silverado ever.' After lots of conceptual exploration, we had a vision. And we set out for the Bonneville Salt Flats in Utah. While there, we also rolled some motion that worked it’s way into the campaign. Which was a really cool gift to give back to my clients. This is a massive campaign and an honor to be a part of,” Mike Brooks tells us. (CCO, North America:...
