A McDonald´s store made of gingerbread is something you will only see for Christmas. With this certain attention to detail Friendly Fire created a winter wonderland as a perfect warm up for Christmas. The gingerbread store also works as an advent calendar promising the one or other surprise – and of course these are also made of gingerbread. For the first time all the advertising material – no matter if TV, print or POS – was produced in a game engine: The Unreal Engine form Epic Games. “This Real-Time-Technology delivers highest flexibility in creating the sets and finding the best camera movement as we are not struggling with rendertime any more. This is a real value for both 3D artists and creatives”, says Roman Saravia, head of innovation at Friendly Fire. Credits Client: McDonald´s Austria Agency: DDB Vienna 3D/CG Work: Friendly Fire Image Editing/Colour Grading: Malkasten Music: Florian Machek-Tomasch
