UPFRONT PHOTO & FILM GMBH: Jonathan Heyer for pro infirmis
 
 
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UPFRONT PHOTO & FILM GMBH: Jonathan Heyer for pro infirmis

 
 
 
Client Pro Infirmis // Sensibilisierungskampagne
Production ALLin Productions
Advertising Agency CRK
Styling Marion Fritschi Zünd
Hair & Make-up Katrina Carambellas
Photographer Jonathan Heyer c/o Upfront Photo & Film GmbH

‘HandiCapable’, the PRO INFIRMIS campaign by Jonathan HEYER c/o UPFRONT raises awareness for the lack of people with disabilities in advertising

“Ingenious and oh so necessary”, “Finally a marketing concept that makes sense” or simply “exemplary”: The social media channels of PRO INFIRMIS have many words of praise to show for at the moment. The reason: The ‘HandiCapable’ campaign was conceived and realized in cooperation with CR Kommunikation – for which Jonathan HEYER c/o UPFRONT reproduced subjects from Migros, Coop and Appenzeller cheese almost verbatim. With one exception: the...

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