GORE® PYRAD® Bekleidung mit Störlichtbogenschutz

The modus agency in Hamburg commissioned Christoph to realize a photo campaign and two accompanying films for their client W. L. Gore & Associates GmbH (GORE-TEX). The workwear with arc-fault protection was to be staged authentically and in a real working environment. The challenge was to present an ordinary work situation in an extraordinary way. In addition, very similar visual languages and looks had to be created for film and photo motifs in order to establish a consistent campaign look. In his double function as photographer and director, Christoph is at home in both media and was therefore able to implement these tasks unerringly for the GORE® PYRAD® clothing.