UPFRONT PHOTO & FILM GMBH: Jan Eric Euler for Thüringer Waldquell
 
 
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UPFRONT PHOTO & FILM GMBH: Jan Eric Euler for Thüringer Waldquell

 
 
 
Client Thüringer Waldquell
Advertising Agency Serviceplan Campaign, Berlin
Creative Director Julian Witzel
Art Director Nils Frankenbach
Art Buyer Katja Tschan-Matschl @Neverest
Photographer Jan Eric Euler c/o Upfront Photo & Film GmbH

‘Our Forest. Our Water.’ – the campaign from Thüringer Waldquell mineral water and Serviceplan Berlin, photographed in the Thuringian Forest by Jan Eric Euler c/o UPFRONT

Jan Eric EULER c/o UPFRONT recently visited the Thuringian Forest in search of motifs. With the campaign ‘Our Forest. Our Water.’, Serviceplan Berlin created an emotional and modern brand image. The new brand campaign is meant to sharpen the profile of Thüringer Waldquell and get the brand ready for the future. The creative approach focuses on the unique selling point of the mineral water from Thüringer Waldquell: A spring located in the...

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