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Client | Thüringer Waldquell |
Advertising Agency | Serviceplan Campaign, Berlin |
Creative Director | Julian Witzel |
Art Director | Nils Frankenbach |
Art Buyer | Katja Tschan-Matschl @Neverest |
Photographer | Jan Eric Euler c/o Upfront Photo & Film GmbH |
Jan Eric EULER c/o UPFRONT recently visited the Thuringian Forest in search of motifs. With the campaign ‘Our Forest. Our Water.’, Serviceplan Berlin created an emotional and modern brand image. The new brand campaign is meant to sharpen the profile of Thüringer Waldquell and get the brand ready for the future. The creative approach focuses on the unique selling point of the mineral water from Thüringer Waldquell: A spring located in the...