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Client | Mercedes-Benz |
Production | seaquist a company |
Advertising Agency | Antoni |
Creative Director | Marcell Francke |
Art Director | Christian Kies |
Art Buyer | Valerie Opitz |
Post Production | Vividgrey / Simon Geis |
Photographer | Christian Schmidt c/o Claudia Bitzer |
Copywriter | Patrick Klebba |
Almost repulsive is the idea of the agency antoni for the automatic distance system from Mercedes-Benz. Four photos by Christian SCHMIDT c/o CLAUDIA BITZER were printed on magnetic paper so that the sides repel each other and make the effect experienceable at home. To stage the very clever assistant, Christian and his team took it to Spain. The motifs show an E-Class and a wooden truck from four perspectives to illustrate how safety system...