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Post Production | Stefan Eisele, Npixo, Rheinart |
Location | Spain |
Photographer | Igor Panitz |
The launch of the new BMW 5-Series was photographed by Igor PANITZ in Spain. The production included both the campaign and the entire sales literature with all deliverables. While the campaign was realized on nightly streets, the concept of the BTL spread required ultra-graphic architectures. To distinguish between the derivatives, seven different looks were realized.
Creative support came from Jan Grothklags, Serviceplan Hamburg (BTL),...