BASICS BERLIN

basics berlin : JÄGERMEISTER campaign, beauty support for the cast of the Netflix series 'Dark' in ICON MAGAZINE, SIEMENS, the University of Applied Science campaign, ZEIT mag MANN, RED MILK MAG, and EUCABAL ads...

In its broadly setup, out-of-home campaign, JÄGERMEISTER focuses on nightlife. "Whether they see themselves as nightlife designers or as traveling art collections, these personas are prototypical for our brand," says Timo Weber, Marketing Director of Jägermeister Germany. GABRIELLE Theurer c/o BASICS has been contributing significantly to this change of image since last year with her hair & make-up for the campaigns. Saskia Krause was quick...