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Production | Anne Tower |
Advertising Agency | Innocean |
Creative Director | Pat Zimmerman |
Art Buyer | Rob Beckon |
Post Production | Studio KB |
Photographer | Jeff Ludes |
JEFF LUDES photographed the new HYUNDAI IONIQ in Los Angeles for the agency Innocean with Creative Director Pat Zimmerman and Art Buyer Rob Beckon. It was produced by Anne Tower, and post was taken care of by Studio KB. “The 8-day shoot moved fast with plenty of action and lifestyle shots, plus a day of video. I found that a well-organized shoot makes for a good mood of everyone on set, as you can see in the BTS video.”