Looks do matter! From elegant to sporty, sartorial to casual, in wool, leather or high-tech fibers – the sky is the limit to the masculine looks. The new JOOP! campaign and lookbook were photographed by SACHA TASSILO HÖCHSTETTER at the airport. Created in collaboration with INKCorporated and a great team were high-quality photos shot on a runway with private jets in the background. Front and center in addition to models Julia Jamin, Edward...