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'Pay with Klarna and Get Smoooth.' KLARNA partners with Snoop Dogg, with casting for the 'Get Smoooth' campaign by Emilie Aström//Creartvt c/o SHOTVIEW ARTISTS

KLARNA, one of the leading European payment providers and a licensed bank, is starting a partnership with rapper and pop culture icon Snoop Dogg. Together, they want to take "Smoooth", the company's communicative guiding principle, to the next level. As part of the collaboration, Snoop Dogg is the face of the "Get Smoooth" campaign under the name Smoooth Dogg. Snoop Dogg participates as a shareholder with a minority stake in Klarna. Emilie...