News // 19 News by Jeff Ludes

Personal Project mit dem neuen Porsche 911 von JEFF LUDES

Der neue PORSCHE 911 setzt auch in Zukunft Maßstäbe in Sachen exklusiver Sportlichkeit. JEFF LUDES fotografierte den Wagen am kalifornischen Salton Sea und in der Wüste.

'I recently spent a day in the California desert with Porsche's latest generation of one of the all-time greats, the 911. As on all my personal projects, the goal was to explore the locations, and look for the magic as it happened. The small crew started at sunrise with drone and running shots, winding amongst sand dunes. In the mid-day light we headed up rocky mountain roads, and then back down again to catch the sunset and purple dusk over the Salton Sea. Shooting entirely hand-held meant I came away with hundreds of options, and after careful selection and some color correction, here are the results.'

After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design. He graduated in 2002. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography—to make a product beautiful, in an image that creates an emotional connection.
24.02.2020 show complete article


JEFF LUDES fotografiert den Hybrid-Wagen HYUNDAI IONIQ - elektrisierende Dynamik der nächsten Generation

JEFF LUDES fotografiert den neuen HYUNDAI IONIQ in Los Angeles. 'The 8-day shoot moved fast, with plenty of action and lifestyle shooting, plus a day of video. I found that a well-organized shoot makes for a good mood from everyone on set, as you can see in the BTS video.' Agentur war Innocean mit Creative Director Pat Zimmerman und Art Buyer Rob Beckon. Produziert wurde von  Anne Tower, die Post übernahm Studio KB.
10.02.2020 show complete article


JEFF LUDES fotografiert die Acura MDX PMC Edition in Acura's innovativem Performance Manufacturing Center für Mullen-Lowe

JEFF LUDES fotografierte fürACURA, die Nobelmarke von Honda. 'I recently had the chance to travel to Acura's innovative Performance Manufacturing Center, to document their newest limited-edition offering, the MDX PMC Edition. They followed along with the production process, paying special attention to the hand-finished Valencia Red Pearl paint, which looked stunning against the stark factory background.'

Agentur war Mullen-Lowe mit Creative Director Eric Schroeder, Art Director Sebastian Walker und Art Buyerin Carmen Lam, die Post Production übernahm Studio KB.
10.02.2020 show complete article