News // 40 News by LS PRODUCTIONS

'There comes a time...' - LS PRODUCTIONS überzeugt mit Brutalist Artist’s Paradise in dem Spot featuring Sängerin Sevdaliza in ADIDAS für die New London-Based ZALANDO Kampagne

Artistry and authenticity are celebrated in a series of films and stills produced by Tony Petersen Film for the fashion retailer, ZALANDO and trainer giant, ADIDAS. Online fashion giant Zalando has launched, in partnership with adidas, an artist-focused campaign in film and print called ‘My SuperCourt, My Story’ to promote the newly released adidas SuperCourt collection.

This component of the full campaign was shot in London and stars Iranian-Dutch singer-songwriter Sevdaliza. The stills were shot by Brett Lloyd and all film elements were directed by Sergi Castellà. Both elements were produced by Tony Petersen Film and serviced by LS PRODUCTIONS.

The film and photos are a hypnotic peek into the artistic process of Sevdaliza and is a celebration of personal style and creative expression. The LS team worked closely with Tony Petersen Film to create various conceptual sets. The team transformed old classrooms into piano studios and college atriums into Abbey Road-style recording hubs, as well as constructing a head-spinning mirrored room for Sevdaliza's solo scenes. Transforming the look and feel of the locations required the crew to work efficiently, while simultaneously ensuring the quality of production and the authenticity at the very core of the project.

“We know we can count on LS Productions. This is the second time we’ve partnered with them in the UK. The first time, we came for the security logistics provided on an airport car shoot, and this time it was for the location knowledge to achieve the authenticity the director desired.” – Börge Heesemann, Executive Producer, Tony Petersen Film.

LS Productions has unrivalled access to in-demand locations, and close relationships with location owners, industry bodies and local councils. Location Manager, Amy Morement, provided two locations that worked for all five of the sets required on the film and photoshoot. The brutalist housing estate and a former central London university building sourced were used to show Sevdaliza seeking inspiration and crafting melodies across London, dancing between street locations, recording studios, a rooftop and a warehouse club.

LS Productions put to work their strong connection with London casting agencies and far-reaching social media network, while searching for a dancer, a music producer, a studio technician, a cellist, and several partygoers to assist with the story narration for the spot.

“My team’s focus was to make the shoot as easy as possible – and memorable in the best way possible. We supported the talent and visiting team, utilising our knowledge and expertise to align the director’s creativity with the logistical support necessary to achieve the vision. The locations that Amy and her team sourced set a great tone for the rest of the shoot, and it was awesome to get Tony Petersen Film back to England on a project like this!” – Ellen De Faux, Senior Producer, LS Productions.

The campaign is now live on Zalando’s social and digital channels.


About - Sevdaliza aka Sevda Alizadeh was born on 1 September 1987 in Tehran, Iran. She moved with her family to the Netherlands at the age of five. At 16, she left home after obtaining a basketball scholarship, eventually playing on the Dutch national basketball team. She went to university, graduating with a master's degree in communications. Sevdaliza is fluent in Persian, Dutch, English, French, and Portuguese. GoSee : sevdaliza.com
31.07.2019 // show complete article

 
LS PRODUCTIONS beweisen ihre Nordengland Fähigkeiten bei der Umsetzung der LUCOZADE ENERGY Kampagne für Somesuch und Grey London

LS PRODUCTIONS präsentieren die aktuelle LUCOZADE ENERGY Kampagne für Somesuch und Grey London auf GoSee :  Energy drink Lucozade’s narrative-rich new campaign shows how positive energy can be passed across generations through the power of music. Shot in various locations around the North of England, including an abandoned Victorian swimming bath in Merseyside, 'Spark Something' showcases unique interiors, a diverse cast and a vibrant soundtrack. This uplifting TV ad is a creative collaboration between Somesuch, Grey London and LS PRODUCTIONS.

"We had the full support of LS and their resources throughout the production which came with many challenges (throwing a rave in a disused swimming pool is no small feat!). The locations expertise was particularly valuable. A fun shoot!" -Shion Hayasaka, Freelance Producer for Somesuch

LOCATION BRIEF :  The client wanted to set the scene in an authentic Northern town; somewhere young people have to make their own entertainment. LS Productions scouted locations in and around Bolton, Manchester, Salford, Blackpool, Wigan, Sheffield and Liverpool before settling on Atherton, Todmorden and Birkenhead. Multiple locations in the area were to be featured including: a family home: village streets; a warehouse-style party venue in a community space; and an abandoned swimming pool.

“We were determined to make the shoot locations work for our client, and bring the locations to life that the Director loved." -Amy Morement, Location Manager, LS Productions

ART DEPARTMENT : The art department played a huge part in this production, with the house completely stripped out and redressed, a garden shed built from scratch, a DJ booth created for a nightclub look, and nighttime to be simulated for daytime shoots. The party venue was large and therefore required a huge amount of lighting and dressing also in order to fill the space and make it work aesthetically on camera. Having a great local team and excellent suppliers was crucial in achieving the desired creative whilst working within tight budget parameters.

BACKGROUND CASTING : Fifteen core cast plus over 100 extras were required for the finale party scene meaning multiple castings across Manchester and London. With the support of their UK-wide in-house team, LS Productions worked quickly and efficiently to source the perfect partygoers through street casting. Their wide-reaching social media network also pulled in dozens of applicants at short notice to take part in this authentic looking ad campaign.

SECURITY & SAFETY : Working within disused locations like this one can be challenging, with health and safety concerns (like loose tiles, uneven flooring, electrics, gas, asbestos and more) needing to be carefully managed, and it's vital to obtain all the right permits and permissions in collaboration with location owners, councils and other local bodies. The baths are helmed by a local community trust, who are now working closely with Lucozade on the venue's regeneration, bringing the campaign's heart into the real world.
04.07.2019 // show complete article

 
Die CARLING #MADELOCAL Kampagne präsentiert Euch die unverdrossenen 'PEASE BAY SURFERS' - Service Production by LS PRODUCTIONS

Havas London ist verantwortlich für die CARLING #MADELOCAL Kapmagne, die sowohl CARLING's Herkunft thematisiert als auch ganz allgemein den Stolz auf die Heimat bzw. Heimatverbundenheit feiert. Für den Spot mit den unverdrossenen Eis-Kaltwasser Surfern in Pease Bay, Schottland war Regisseur Rollo Jackson zu Gast an der sagen wir mal speziellen Surf-Location. An seiner Seite DOP Bobby Shore. Produktionsfirma war Somesuch mit Producer Tom Gardner. Die vor Ort verantwortliche Service Production war LS PRODUCTIONS mit Producer Deva Smith. 

Carling ist der Name einer Lagerbiermarke in Kanada, Australien, Südafrika und dem Vereinigten Königreich. Besitzer der Biermarke ist die Molson Coors Brewing Company. 1999 verkaufte Carling 1 Milliarde Pints in Großbritannien und brach damit den damaligen Rekord. Seitdem ist Carling das meistverkaufte Lagerbier im Vereinigten Königreich. Carling über Carling: "We brew Carling using only the best British barley, lovingly grown and harvested across the country, including from our very own Growers Group. All our barley is Red Tractor approved meaning it can be traced right back to where it came from."

Miranda Osborne, brand director Carling, sagt : “At Carling, we’re proud of the fact that Britain’s #1 beer is brewed by local people in the town of Burton-on-Trent. Scratch beneath the surface and you’ll find countless stories like ours – those of passionate, dedicated people making things happen in their hometowns. Uncovering some of these inspired us to create the Made Local Fund, our commitment to supporting new ideas and activities that will benefit local communities and the people that underpin them.” GoSee : carling.com
12.06.2019 // show complete article