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News // 9 News by Making of

‘FACES’ photographed by Dieter Steinbach – with hair & makeup by Timna Motycka and Martina Fasching, both artists c/o MAKING OF

Internationally renowned photographer Dieter Steinbach has been in the business for more than 30 years and works for leading agencies, publishing houses and brands. He is specialized in capturing authentic moments. Snapshots that enable him to preserve the extraordinary atmosphere and the distinctive light compositions in a photo for eternity.

“Dieter Steinbach loves to push the boundaries of what’s possible and guide his actors until the magic moment happens.” Martina Cerny, CEO Making Of.

We present you portraits of Austrian actress Lisa Lena Tritscher as well as Serge Falck, a Belgian-Austrian actor, cabaret artist, chansonnier and screenwriter.

Also in the studio for hair & makeup as well as grooming were Timna Motycka and Martina Fasching, both artists c/o Vienna-based HMS agency MAKING OF.
31.01.2024 show complete article

 

MAKING OF presents IDEENWERK Winter 2023, the creative PAGRO DISKONT Magazine … and looks forward to 2024 together !

Wolfgang Krautzer photographed the cover spread for IDEENWERK, the creative PAGRO DISKONT Magazine. The company’s own mag Ideenwerk is full of creative DIY ideas. Customers will find great tips for crafts, sweet baking trends, and wonderful needlework projects. The artful set design for the shoot came from Sarah RIGA c/o MAKING OF.

With a team of around 700 employees and 160 stores throughout Austria, PAGRO DISKONT carries a comprehensive selection in the areas of stationery, office supplies and household items. The focus is particularly on products for school or handicrafts alongside small office/home office equipment. And especially DIY is front and center at PAGRO DISKONT – arts and crafts, design and just about everything you need to unleash your creativity.

As an endless source of inspiration and ideas, PAGRO DISKONT takes its customers by the hand to show them how they can make innovative creations of their own in no time.

PAGRO DISKONT, with its headquarters in Guntramsdorf (Lower Austria), is a 100% Austrian company and part of the MTH Retail Group, to which the companies LIBRO and PAGRO DIRECT in Austria belong as well as Pfennigpfeiffer and MÄC-Geiz in Germany.

The executive agency was Loys with Alexandra Grill who was responsible for the concept as well as production & agency management.

Upon request, the Vienna-based HMS agency MAKING OF will take care of production from A to Z, supply all artists and stylists – from renowned hair & makeup specialists to stylists, set & food stylists or even costume designers.

GoSee : loys-rep.atmakingof.at
18.12.2023 show complete article

 

Star skier Anna Veith presents the new CALZEDONIA collection in Vienna – with styling by Florian OPPITZ c/o MAKING OF

Lensed by photographer Amina Marazzi Gandolfi amid the chic ambiance of Hotel Josefine in Vienna was the new and very glamorous CALZEDONIA collection. In front of her camera, she had beautiful star skier Anna Veith. The former alpine ski racer has been the testimonial of the Italian label now for the second year. This time, presenting glamour looks such as tights embroidered with pearls or glittery party pants for a night out. As the face of the brand, she embodies both its elegance and sporty flair.

For styling, Florian OPPITZ c/o MAKING OF was on set in Vienna’s hip 6th district, where the trendy hotel is located.

“Even before I was asked to become the brand ambassador of Calzedonia, I was an avid customer. I simply like the way Calzedonia comes up with such special pieces time and again for a wide variety of occasions and looks. The products from Calzedonia underscore the extremely expressive feminine side of me. And slipping into fancy party outfits like these is totally my thing,” says Anna Veith.

Anna Veith, whose maiden name is Fenninger, competed in all alpine disciplines and was a member of the Austrian national team of the Austrian Ski Association (ÖSV) from 2008 to 2020. Among her greatest victories are winning the overall World Cup in the seasons 2013/14 and 2014/15, winning the Super-G at the Winter Olympics of 2014, as well as three World Championship titles. Since her marriage to former snowboarder Manuel Veith in April, 2016, she has taken his last name.

The 49 rooms of Hotel Josefine are divided into seven categories. And awaiting guests in the basement is the Barfly’s Club with some of the best bartenders in town. Velvet-covered bar stools and sofas, walls of green marble, mirrors and brass, … the perfect place to stop and stay for a while –with or without a camera. By the way : Josefine really existed ! Josephine de Bourblanc was the name of the young aristocrat who, fleeing the Russian Revolution, found a home in this small Viennese hotel.

Calzedonia, founded in 1986 by Sandro Veronesi, is an internationally active Italian company from Verona, which mainly manufactures hosiery, pants and leggings, as well as swimwear for women, men and children. The Calzedonia Group is meanwhile present in 42 countries and has more than 32,000 employees worldwide, 92 % of which are women.

GoSee : makingof.at
28.11.2023 show complete article