MANA / Morag Jones

Art Buying

Head of AB · Producer
London, USA
 
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news | 'Together we thrive!' MANA MEDIA GROUP produziert in Kooperation mit Saatchi & Saatchi London die weltweite HSBC's Global Airports & Brand Relaunch Campaign und Art Producerin Morag Jones auf der UPDATE!8BERLIN

MANA präsentiert auf GoSee die bildgewaltige HSBC Global Airports & Brand Relaunch-Kampagne, entstanden für Saatchi & Saatchi: 'MANA were excited to partner again with our friends at Saatchi & Saatchi to create the prestigious HSBC global airport & brand relaunch.'

MANA führt aus: "HSBC’s most ambitious and unprecedented OOH campaign to date promotes its new brand promise 'Together we thrive’ and is the brand’s first complete refresh in 3 years. A series of 79 different creative executions, viewed through the lens of HSBC's iconic hexagon, tell of HSBC’s trade, education, diversity and inclusion and sustainability stories.

Layouts, often amplified in triptychs, are being rolled out simultaneously globally - including airports like Heathrow, L.A., Dubai, Beijing – covering 1,500 jet bridges and 94km of passenger walkways (or the equivalent of 846 football fields). In contrast to previous years travellers are now also engaged throughout their journey with multichannel output...

23.08.2018 //    ADD article TO MY GOSEE // 22 items in this article // SHOW article
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