Markus Wendler

Advertising · Landscape · Transportation
Hamburg, Los Angeles
 
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news | 'Choose Everything' internationale Kampagne für den Toyota C-HR HYBRID fotografiert im AUftrag von The&Partnership Italia von Markus Wendler

Der Toyota C-HR HYBRID steht für Urban Life Style. MARKUS WENDLER fotografierte die internationale Kampagne im Auftrag von The&Partnership Italia (Creative Director: Fabrizio F. Caperna, Creative Team: Giambattista Menna, Roberto Ottolino, Project Manager: Federica Pasculli, Agency Producer: Ella Elliott). Die beiden Motive TOKIO und CLUB hier bei GoSee.

Die agentur über die Kampagne : With the new claim 'Choose Everything', the campaign reinforces the strategic positioning of the car: starting with the distinctive features of a hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotional contrast between apparently incompatible values (dynamism vs. respect, power vs. silence, style vs. energy). The result is a complete, conscious, waiver-free choice: Toyota C-HR Hybrid.

12.11.2018 //    ADD article TO MY GOSEE // 2 items in this article // SHOW article
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