The new normal takes place in the post Corona time also in the gang. New rituals develop faster and more naturally in the youth culture. In his series "Corona Cornern" Christoph Siegert visualized the new-old rituals in 2020.
A distanced greeting as a symbol for an emotional close by, despite Corona times. © // 5 files show complete blog

On the subject of the Corona Crisis, Christoph produced the haunting and atmospheric film #NOTthesameprocedure for Edelhof in 1514 during the shutdown, quite spontaneously and with a small team. Based on the commonly known film "Dinner for One", the story about the topic of how to keep in touch with the elderly during the Corona crisis and how it can be alleviated with the help of modern technology was created. All necessary and required hygiene rules were strictly adhered to. © // 1 file show complete blog

Team:
Director and Photographer: Christoph Siegert                                                                                  
Agency: modus Werbung, Hamburg
Client: W. L. Gore & Associates GmbH

The modus agency in Hamburg commissioned Christoph to realize a photo campaign and two accompanying films for their client W. L. Gore & Associates GmbH (GORE-TEX).
The workwear with arc-fault protection was to be staged authentically and in a real working environment. The challenge was to present an ordinary work situation in an extraordinary way. In addition, very similar visual languages and looks had to be created for film and photo motifs in order to establish a consistent campaign look.

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