Irische Mythen und Legenden gepaart mit Modellen aus der SKODA Range durfte Alex TELFER c/o SEVERIN WENDELER für die Agentur Boys & Girls und ihren Kunden SKODA umsetzen. Das kreative Team bestand aus Rebecca McNally, Georgia Murphy und Laurence O’Byrne.
SKODA : The new campaign at Dublin Airport uses popular characters from ancient Irish history and mythology, such as St. Patrick, King Lir, Cú Chulainn, Fionn mac Cumhaill and Oisín & Niamh, to re-enact famous scenes and showcase the ŠKODA range, as the true legends within the given executions. Working with creative agency Boys & Girls, the ŠKODA Ireland campaign is designed to highlight the creative message that everything about a ŠKODA is, and always has been, ‘Made for Ireland’. Cathal Kealey, Marketing Communications Manager at ŠKODA Ireland : “We are really thrilled with this project which is already creating much discussion from airport passengers. Over the six-months that the campaign will be live, the Made for Ireland creative will be seen over six million times, which is a massive footfall for this high impact campaign. From start to finish, our agency team at Boys & Girls were fantastic. They have managed to capture powerful and emotive scenarios from ancient history and mythology, but also give them a caveat with the soft satirical presence of our vehicles as the true legends.”
Laurence O'Byrne, Creative Director of Boys and Girls : “The ŠKODA Legends campaign was a great opportunity to create work that plays on the iconic imagery of Irish legends and link them back to the multiple features of the ŠKODA range. Each ad played on a different benefit from the range and linked it back to such legends as The Children of Lir and The Salmon of Knowledge. We worked with the high profile photographer Alex Telfer to create a set of beautiful ads to bring the campaign to life in Dublin airport.”