02.07.2019  •  Advertising NEWS

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'We belong to something beautiful' - Regie bei den drei einfühlsamen Kampagnen-Spots für SEPHORA führte Devyn GALINDO c/o MAKING PICTURES - und trefft MAKING PICTURES erneut als AUSSTELLER auf der UPDATE-19-BERLIN

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#WeBelongToSomethingBeautiful Devyn Galindo c/o MAKING PICTURES for Sephora

Director: Devyn Galindo c/o Making Pictures
Advertising Agency: wednesdayagency

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#WeBelongToSomethingBeautiful Devyn Galindo c/o MAKING PICTURES for Sephora

Director: Devyn Galindo c/o Making Pictures
Advertising Agency: wednesdayagency

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

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#WeBelongToSomethingBeautiful Devyn Galindo c/o MAKING PICTURES for Sephora

Director: Devyn Galindo c/o Making Pictures
Advertising Agency: wednesdayagency

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'Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences.' Punkt. Unter sephora.com/belong findet man das selbstbewusste und eigentlich selbstverständliche Credo der Beauty-Firma SEPHORA, Teil des LVMH-Konzerns. Mit dem aktuellen Spot pusht Sephora einmal mehr die 'We belong to something beautiful' Kampagne, die zu Toleranz, Verständnis und dem Mut zu Selbstverwirklichung aufruft.

Die Kampagne thematisiert Lebensentwürfe abseits der Norm, zeigt eine Realität die von Glück, individueller Schönheit, Optimismus und nicht zuletzt Liebe handelt. Regie bei dem Spot führte Devyn GALINDO c/o MAKING PICTURES. "I can honestly say I’ve never cried while shooting a commercial campaign until now. This one felt so important and personal to me, I really appreciate the opportunity to interview and capture these moments. .. Let’s keep the dialogue open and keep the support for the LGBTQ community going beyond Pride month. " so eine sichtlich bewegte Devyn GALINDO über den wirklich gelungenen Spot. Sie weiss wovon sie redet: sie ist selber mit ihren schrägen, punkigen Boy-Looks seit langem Grenzgängerin zwischen den Hetero-normativen Welten - und lacht immer wieder gerne und ein wenig diebisch über die Verwirrung die sie stiftet.

Die französische Kosmetikkette SEPHORA, gegründet 1969, hat rund 300 Marken im Angebot. Neben der Hausmarke bietet Sephora Schönheitsprodukte wie Makeup, Hautpflege, Parfüm, Nagellack und Haarpflege. Sephora gehört seit 1997 zum Luxuskonglomerat LVMH. Sephora sagt selber über die Kampagne : "We’re proud to launch our first-ever “SEPHORA <3s PRIDE” collection, featuring products that celebrate and support the LGBTQ community. For every product in the collection sold in June, $1 will be donated to nonprofit partners that were chosen for their reach and impact in providing a range of services to LGBTQ communities across the US, and who partner with us in providing our Bold Beauty Classes for Confidence." GoSee: sephora.com/beauty/belong


About - Devyn Galindo
is fearlessly nomadic, honest and observant, with an eye toward the gently radical. Having grown up between California and Texas, she currently bounces between Los Angeles and New York, keeping time to explore surrounding cities and the South. Devyn documents the lives of her friends emerging from the Chicanx scene in Los Angeles. Exploring her own identity as a queer xicanx artist during the current political climate has become an obsession that has led to their first publication, We Are Still Here, which launched in November 2016. Featured in i-D Magazine, Remezcla, and 2017 NY Art Book Fair, LACMA - A Universal History of Infamy, and Printed Matter’s Activism book list.

Recently she has been on the road working on her latest project, The Van Dykes. It’s both a travelogue of her journeys through the American South in a ’78 VW van as well as the creation of an audio/visual project documenting the stories of LGBTQ folks living in the South. Devyn's aiming to create an archive for the future generations, practicing activism through art. When she's home, she splits her time between Los Angeles, CA and Joshua Tree, CA.