14.09.2020  •  Advertising NEWS

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'You Can't Hide Winning' Kampagne für Illinois Lottery von Marcus SMITH c/o MAKING PICTURES für O’Keefe Reinhard & Paul

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'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

Advertising Agency: O’Keefe Reinhard & Paul, Chicago
Creative Director: Aubrey Walker
Photographer: Marcus Smith c/o Making Pictures

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Some people wear their heart on their sleeve. Lottery players wear theirs on their faces. From anticipation and suspense, to excitement and shock, you just can’t hide the feeling of winning. Even through a mask...

O’Keefe Reinhard & Paul aus Chicago beauftragte Marcus SMITH c/o MAKING PICTURES mit der aktuellen 'You Can’t Hide Winning' Kampagne für ILLINOIS LOTTERY. Spot und Prints - allesamt im kleinem Team unter strengen Covid-19 Regeln umgesetzt - sind als Online Videos und via Social Media geschaltet.

“We wanted to capture the spirit of what winning looks like at a time when you can’t see someone’s smile,” says OKRP Group Creative Director Aubrey Walker. “This work showcases the delight that can’t be hidden in our winners’ eyes and their exuberant spirit. The music adds an important exclamation point and sets a nostalgic tone that makes it distinctive and ownable by the Illinois Lottery. And once you hear it, it stays in your head.”

 
'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

 
'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

 
'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

 
'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

 
'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

 
'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES

'You can’t hide winning' - Illinois Lottery campaign by Marcus Smith c/o MAKING PICTURES