15.09.2020  •  Advertising NEWS

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Clarity, Contrast, Craft - Piano and the Fox c/o ANDREA HEBERGER mit 1minütiger Rebranding Launch-Animation für McKinsey auf GoSee

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Animated Brand Film by Piano and the Fox, London

Piano and the Fox: "I have been commissioned by Territory studios to work on this brand film of McKinsey and Company, for my expertise in working 3d spaces and able to design effective minimal environments that could showcase brand assets of the company.

Wolf Ollins brief was to create an animated brand film that highlights the rebranding of Mckinsey and Company identity.
It was a team project. I design, art direct and animate various shots, also helped Wolf Ollins Art directors to direct and develop this Brand film for Mckinsey and Company, I am proud of the outcome and my design and animation work.

"

Client: McKinsey & Company
Production: Territory Studio
Advertising Agency: Wolff Olins
Animation: Piano and the Fox c/o Andrea Heberger GmbH
Sound Design: Sixieme Son

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A signature linking the old with the new … – Piano and the Fox c/o ANDREA HEBERGER : “I was commissioned by Territory Studio to work on this brand film for McKinsey & Company to showcase brand assets of the company because of my expertise in creating 3D spaces and ability to design effective minimal environments. Wolf Ollin’s brief was to create an animated brand film which highlights the rebranding of the McKinsey corporate identity. It was a team project for which I designed, art-directed and animated various shots, while also helping Wolf Ollin’s art directors to direct and develop the brand film, … and I am very proud of the result, my design and my animation work.”


McKinsey & Company ist eine in 65 Ländern vertretene Unternehmens- und Strategieberatung, die im Jahr 2018 weltweit rund 28.000 Angestellte beschäftigte. Die Beratungsgesellschaft wurde von James Oscar McKinsey 1926 in Chicago gegründet. Das Unternehmen ist vollständig im Besitz der über 1.100 aktiven „Partner“. Die Senior Partner wählen alle drei Jahre aus ihrer Mitte einen Managing Director (MD), der die Firma international vertritt. Es sind maximal drei Amtsperioden für einen MD möglich. GoSee : mckinsey.com