20.11.2019  •  Advertising NEWS


Greatness is Within at Everlast - der Spot von Anton WATTS c/o SEVERIN WENDELER


Anton Watts c/o Severin Wendeler for EVERLAST

Director: Anton Watts c/o Severin Wendeler
Photographer: Anton Watts c/o Severin Wendeler

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EVERLAST ist unter den weltweiten Marktführern wenn es um Authentic Boxing, MMA, Fitness Equipment, Apparel, Footwear sowie die entsprechenden Accessories geht. Den minimalistischen Spot für EVERLAST drehte Anton WATTS c/o SEVERIN WENDELER. Everlast, based in Manhattan, vekauft heutzutage seine Produkte in über 75 Ländern und auf sechs Kontinenten.

About – The name Everlast is synonymous with boxing, although the company started out as a swimwear manufacturer in the Bronx in 1910. Seventeen-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season and began making suits that he guaranteed would last for a full year. He proudly gave them the name EVERLAST, and although the swimsuits did not last throughout history, the name did.

Over the subsequent years, Golomb transformed his company into a small retail store that carried a full line of sports equipment. In 1917, a young fighter named Jack Dempsey introduced boxing to Golomb and Everlast. Dempsey asked Golomb to construct protective headgear that would last more than 15 rounds of intensive training. Golomb specially designed the training gear for Dempsey. In 1919, Dempsey won the world's heavyweight championship wearing boxing gloves made for him by Golomb. Everlast became the go-to supplier of boxing equipment throughout the world. GoSee: