DOP: Claudia Delpin
Editing: Anke Trojan
Music: "Sweet Melody" by Naked
Photographer: Wolfgang ZAC c/o Rockenfeller & Göbels
Wolfgang ZAC c/o ROCKENFELLER & GÖBELS verpasste der COCA COLA Hydration Brands einen modernen Look, den wir Euch nur allzu gerne hier bei GoSee zeigen.
Summer, adventures, feeling healthy, feeling alive – we’re thirsty for it all. So when Coke approached Wolfgang about creating their new Hydration campaign for their water, sport and refreshment products, he knew exactly how he wanted it to taste.
Shot over four days in California, Wolfgang created moments of people squeezing the life out of summer. Festival goers dancing in the playa dust, women KO’ing their workouts in the boxing ring, besties bombing the blow-up flamingoes in the pool, sharing a yoga mat with a downward facing pet dog – summer moments of letting it all out as you put the hydration back in.
Then he added his treatment idea to take the energy to another level. Taking inspiration from the colors on the drink labels, Wolfie combined black and white versions of the images with solid color blocks. This treatment pulls you even further into the emotion of the moment, spotlighting the people, their stories and the liquid refreshment that drives them all.
Videographer Claudia Delpin, Wolfgangs wife and partner in crime, brought her DOP eye and some fresh out of the box equipment to capture everything on film. Shooting tandem with Wolfgang, she left the BTS out to put the IRL in. The result is a fantastic, colorfield moodscape of a California hydrating itself to life. A photo from the series was even awarded with a Silver Addy, the highest photography honor at The American Advertising Awards.