12.08.2019  •  Advertising NEWS

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Trefft Louis Cubbon, Senior Integrated Producer bei Iris London, als GoSeeAWARDS Juror auf der UPDATE19 BERLIN und wir zeigen Euch Projekte der Londoner Agentur - ADIDAS 'The Deal' Kampagne, REEBOK JJ Watt Sneaker III und die HAVEN Kampagne

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Adidas: The Deal by iris

Director: Nicos Livesy
Advertising Agency: Iris London
CREATIVES: Matt Wood & Tom Loveless, Creative Director Rachid Ahouiyek

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'Predator Is Back' by IRIS LONDON

'We worked with adidas to relaunch the world’s most iconic boot. To do that we worked with another football icon – Paul Pogba to create a film that isn’t like any adidas film you’ve seen before.'

Advertising Agency: Iris London

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'HAVEN - A Breath of Fresh Air' by IRIS LONDON

As Haven’s (operator of 40 UK family holiday parks) lead strategic and creative agency, we delivered a new brand platform, ‘A breath of fresh air’ designed to reposition the brand and broaden appeal to a wider group of consumers. We focused on the refreshing escape from stressful life Haven Holidays can symbolise for families by celebrating freedom by the coast with Haven as the antidote to modern life. Kicking off with a 40 second TV spot, the light-hearted and humorous film follows two little girls travelling around a holiday park on a go-kart – encompassing the huge range of activities that Haven has to offer. The TV campaign, generating a 6% increase in bookings alone, encouraged families all over the country to head to one of Haven’s holiday parks. Alongside the TVC, the creative formed part of a wider strategy and ran across radio, brochures, online, CRM and press advertising - gaining extensive media coverage from The Telegraph, The Sun, Independent, The Metro, the BBC, The Daily Mail & Unilad. Our PR and Social teams worked side by side to deliver the social strategy, community management, and introduce Haven to influencers that have put the brand at the heart of key online parenting conversations.

Advertising Agency: IRIS LONDON

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Reebok - JJ Watt Sneaker III by IRIS LONDON

Advertising Agency: IRIS LONDON
Creative Director: Lexi Corn
Photographer: David Salafia
CREATIVES: Ryan Paladino, Becca Zavorski

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Louis Cubbon, Senior Integrated Producer bei Iris London, unterstützt als Jury Mitglied die diesjährigen GoSeeAWARDS und kommt erneut zum UPDATE SALON am 15. November nach Berlin. Der Top-Producer war im letzten Jahr erstmalig auf der UPDATE und freut sich erneut auf einen Tag voller Inspiration und Austausch in Berlin. Seit diesem Sommer ist er bei der Londoner Kreativagentur. ''Moving you forward' lautet die Devise von IRIS WORLDWIDE, gegründet 1999 von 6 VIsionären und heute mit 14 Standorten weltweit vertreten.

'Working within various different advertising agencies across London, from small start-ups to internationally recognised networks, I’ve experienced a lot within production. In my opinion, the best weapon a producer has is their ‘little black book’. Contacts, connections, old friends, someone you met at show… a producer’s network is vital and needs to constantly grow. You never know when you’ll need an expert in taxidermy, a helicopter pilot or service company in a city you’ve never heard of. After nearly five years at the decorated adam&eveDDB, I’ve recently been lucky enough to move to Iris. An ambitious and energetic agency, with a wealth of talented people. The agency’s strap line ‘For the Forward’ underlines the drive that we all share. I really enjoyed GoSee 2018 and am looking forward to adding to my little black book this year.'

Hier bei GoSee zeigen wir Euch einige Arbeiten von IRIS LONDON, u.a. die brandaktuelle für ADIDAS 'The Deal' Kampagne, sowie 'Predator Is Back' für ADIDAS, REEBOK und die preisgekrönte Kampagne für HAVEN.

 
Adidas: The Deal by iris

Adidas: The Deal by iris

 
Adidas: The Deal by iris

Adidas: The Deal by iris

 
Adidas: The Deal by iris

Adidas: The Deal by iris