04.12.2018  •  Agencies NEWS

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film •  Get that pink perspective and 'LIVE ROSE TINTED' - Vicky LAWTON c/o THE GRAFT, London führt Regie bei dem CHAMBORD Kampagnen-Spot für die festliche Saison 18/19

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LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

It’s time to add a splash of colour to your drink and your perspective with Chambord and their new campaign, Live Rose Tinted.

Director: Vicky Lawton c/o THE GRAFT
DOP: Ed Gibbs
Production: Rankin Photography Ltd
Advertising Agency: Brave UK
Creative Director: Caroline Paris
TV Producer: Josh Parsons
Styling: Ellie Witt
Hair: Nick Irwin
Make-up: Marco Antonio
Manicure: Nickie Rhodes Hill
Model: Martine Lervick @ Lenis
Model2: Jessi @ Milk

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Es ist absolut Zeit für ein wenig Farbe in Deinem Drink und einer klitzekleinen Perspektiven-Anpassung in Richtung Rosa, natürlich mit dem Likör von CHAMBORD: Live Rose Tinted ! Der brandneue Spot stammt von Vicky Lawton, Regisseurin und Fotografin c/o THE GRAFT bzw TONIC REPS und fordert Dich auf weniger auf Gelegenheiten zu warten als sie selber zu inszenieren. Und Dich gleich mit - und gerne mit einem kühlen Mixgetränk, unterlegt mit einem Hauch von köstlich-luxuriösem Beeren-Likör aus Frankreich. 

" To match the flavoursome taste of the liqueur, Vicky created and captured a sumptuous colour pop landscape, some seriously chic styling and an effervescent performance from the two main Chambord ladies." lässt THE GRAFT uns wissen.

Vicky über den Spot: “Working with Creative Director Caroline Paris at Brave and the team at Chambord was a gorgeous experience. I enjoyed the whole process from developing the storyboard with some unique transitions, to crafting the colour palette and stylized lighting. The campaign is sophisticated, ever-so-chic and has that certain Chambord je ne sais quoi. I love it!”

Von nun an wird Chambord ganz sicher nicht mehr nur als das luxuriöse und zugegebenermassen fabulöse Extra in den Drinks auf super-exklusiven Events angesehen - nein, wir gönnen ihn uns gleich selber, ganz nach Lust und ja, auch Tages-Laune. Ob auf einer Party oder mit Freunden in unserer Single-Küche, denn hey, wir sind der Event!

“Chambord is a simple way to give the everyday a dash of vibrancy; by adding colour, flavour and fun to the norm. So, we created a super-chic and stylish campaign that aims to inspire people to live with the very same attitude, to Live Rose Tinted. Every creative touchpoint is a positive way to see the world with a Chambord ‘pink perspective’ and to break the familiarity of routine, by putting an optimistic spin on life’s everyday moments.” Caroline Paris, Creative Director, Brave.

Also, mach Dich bereit für ein bisschen mehr Rosa in Deinem Leben und mach was Chambord empfiehlt: Live Rose Tinted.


About - Chambord Liqueur is a 16.5% abv raspberry liqueur modelled after a liqueur produced in the Loire Valley of France during the late 17th century. The Chambord product brand has been owned and produced by the Brown-Forman Corporation since 2006. Chambord is produced in the Loire Valley from red and black raspberries, Madagascar vanilla, Moroccan citrus peel, honey and cognac. Whole raspberries and blackberries are steeped in French spirits for a period of several weeks to produce a fruit infusion. In 2006, the Chambord product brand was acquired by the Brown-Forman Corporation. chambordchannel.com

 
LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

 
LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

 
LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

 
LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

 
LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

 
LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON

LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASON