01.07.2019  •  Events NEWS

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Caster Semenya, Sue Bird, Chris Mosier, Brittney Griner, Kerron Clement,... die NIKE 'Be True' Kampagne zu Ehren der diesjährigen PRIDE Celebrations - die Film- und Foto-Kampagne von Marcus SMITH c/o MAKING PICTURES

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Nike BeTrue By Marcus Smith c/o MAKING PICTURES

Director: Marcus Smith c/o Making Pictures

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Marcus SMITH c/o MAKING PICTURES shot moving image and the accompanying stills for the NIKE 'BeTrue' campaign in honour of this year’s pride celebrations. The Campaign features significant sport LGBTQ+names, with the likes of Caster Semenya, Sue Bird, Chris Mosier, Brittney Griner, Kerron Clement.

In his own words: "As I’ve become more wise, I’ve learned it can be detrimental to your mental health to place validation in the hands of brands, magazines, platforms, or other people in general. True validation has to come from the inside because no matter how many milestones you reach, there will always be a new one. At the same time, the occasional external validation feels good. Seeing my photos of Caster Semenya hugely plastered on the main building on Nike’s campus in Portland is extreme validation, but also a sign that I have more to give and I’m not done yet!"

 
Nike BeTrue By Marcus Smith c/o MAKING PICTURES

Nike BeTrue By Marcus Smith c/o MAKING PICTURES

 
Nike BeTrue By Marcus Smith c/o MAKING PICTURES

Nike BeTrue By Marcus Smith c/o MAKING PICTURES

 
Nike BeTrue By Marcus Smith c/o MAKING PICTURES

Nike BeTrue By Marcus Smith c/o MAKING PICTURES

 
Nike BeTrue By Marcus Smith c/o MAKING PICTURES

Nike BeTrue By Marcus Smith c/o MAKING PICTURES

 
Nike BeTrue By Marcus Smith c/o MAKING PICTURES

Nike BeTrue By Marcus Smith c/o MAKING PICTURES

 
Nike BeTrue By Marcus Smith c/o MAKING PICTURES

Nike BeTrue By Marcus Smith c/o MAKING PICTURES

 
Nike BeTrue By Marcus Smith c/o MAKING PICTURES

Nike BeTrue By Marcus Smith c/o MAKING PICTURES