Run for the Ocean / Parley. Good cause with adidas running teams.
Director: James Willis
DOP: Justin Henning
Production: Glam Production
Styling: Dijana Nedelcovych
Hair & Make-up: Andreas Schoenagel
Run for the oceans! Für jeden gelaufenen Kilometer spendete adidas auch in 2019 einen Dollar. Für den hier gezeigten Social Media Spot mit David Beckham in der Hauptrolle war GLAM PRODUCTION am Start für den New York-Part des Kampagnen-Spots. Gelaufen wurde im Big Apple im Aktionszeitraum Juni 2019.
In 2018, adidas created a global movement with Run For The Oceans, uniting nearly one million runners from around the world and raising $1 million for long-term partner Parley for the Oceans. To date, the money raised has helped directly educate and empower 100,000 youth and their families who are living in coastal areas affected by plastic pollution to take action as part of the Parley Ocean School Program. The partnership saw five million pairs of shoes created using recycled ocean plastic in 2018 alone.
In 2019, adidas is upping the pace of change. The introduction of the 2019 Parley range will see the company produce a landmark 11 million pairs of shoes using upcycled marine plastic waste. The campaign this year will also unite more runners in more locations than ever before to lace up and Run For The Oceans in order to reach its increased goal of $1.5m. For every kilometer completed between June 8 and 16, adidas will contribute $1 to Parley Ocean School programs, with every dollar going towards the next phase of the partnership with the development and launch of the Parley youth activist platform.
Through their partnership, adidas and Parley have intercepted vast amounts of plastic waste from marine environments and coastal communities, turning Ocean Plastic® into sportswear since 2015. Timed to coincide with Run For The Oceans 2019, adidas introduces its Alphabounce + Parley and a full range of new sports apparel, ambitiously driving towards its 2024 goal of eliminating the use of virgin polyester from all products.
To join the movement and 'Run For The Oceans' between June 8 and 16, runners worldwide could sign up and track their runs by joining the Run For The Oceans challenge via the Runtastic (Joyrun) app. For every kilometer run, adidas contributed $1 to the Parley Ocean School (capped at $1.5 million). adidas also hosted consumer events in New York, Barcelona and Shanghai. For more information visit adidas.com/runfortheoceans