30.09.2020  •  Events NEWS

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Loch Stock and Salmon - an adventure to the wild west coast of Scotland ... A new short film/campaign has just been launched by THE ECOHUSTLER

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Loch Stock and Salmon

Loch Stock and Salmon - an adventure to the wild west coast of Scotland. A new short film/campaign has just been launched by The Ecohustler to raise awareness of the dangers of farmed Salmon Fishing in Scotland. A great deal of research shows that these declines are directly attributable to the rise of the salmon-farming industry that is rapidly expanding thanks to consumer demand for this aspirational ‘staple’. For aeons, salmon have migrated thousands of miles before returning to their Scottish rivers to spawn. But increasingly, on the last legs of their epic pilgrimages back to their ancestral breeding grounds, the wild fish have to swim past cages imprisoning mass-produced salmon. Held at unnaturally high density, these “tortured animals” are plagued by parasitic sea lice which eat the farmed fish alive. As the wild fish swim by, they too are infected, and go on to suffer the same grisly fate. ......

Director: Eoghan McDonaugh
DOP: Tom Sweetland
Producer: Habitus Insight and The EcoHustler
Presenters: Matt Mellen and Ruby Reed (My Eco Resolution)
Funded by: Global Ocean

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Loch Stock and Salmon – an adventure to the wild west coast of Scotland. A new short film/campaign has just been launched by The Ecohustler to raise awareness of the dangers of farmed salmon fishing in Scotland. A great deal of research shows that declines are directly attributable to the rise of the salmon farming industry that is rapidly expanding due to consumer demand for this aspirational ‘staple’.

For aeons, salmon have migrated thousands of miles before returning to their Scottish rivers to spawn. But increasingly, on the last legs of their epic pilgrimages back to their ancestral breeding grounds, the wild fish have to swim past cages imprisoning mass-produced salmon. Held at unnaturally high density, these “tortured animals” are plagued by parasitic sea lice which eat the farmed fish alive. As the wild fish swim by, they too are infected, and go on to suffer the same grisly fate.

The film was produced by Ecohustler.com – an independent online magazine that looks to bring people unexpected, entertaining, ecological content with a focus on connecting with nature and each other, so that we can all become a part of the solution to environmental breakdown. The film stars Ruby Reed and Matt. Ruby is the founder of My Eco Resolution – an environmental justice platform enabling people to step up rather than shut down in the face of the climate crisis. We educate and empower people around the world to take action, mobilize their communities and co-create a world that thrives. It was made by Habitus Insight – a human-centered, visually driven research agency. Understanding and capturing culture and behavior makes us tick, who make films and carry out in-depth, observational research to bring their clients closer to real human stories & experiences.

GoSee the film in full length (12 min.) : ecohustler.com//loch-stock-and-salmon-an-adventure-to-the-wild-west-coast-of-scotland/

 

 
Featuring: Beverley Luckings
Loch Stock and Salmon

Loch Stock and Salmon

 
Loch Stock and Salmon

Loch Stock and Salmon

 
Loch Stock and Salmon

Loch Stock and Salmon

 
Loch Stock and Salmon

Loch Stock and Salmon

 
Loch Stock and Salmon

Loch Stock and Salmon

 
Loch Stock and Salmon

Loch Stock and Salmon