29.06.2020  •  Fashion NEWS

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BEACHCULT Swimwear Shooting von Jürgen HOFFMANN c/o ANDREA HEBERGER auf dem Rooftop von The Village in Cape Town, South Africa

Die neueste Kollektion von BEACHCULT-Designerin Joanna Medley macht Vorfreude auf den Sommer. Die Highlights dieser Saison sind definitiv die frischen Drucke und der nicht anders zu erwartende Bohème-Luxus. Die Kollektion bietet Dir flexible Tragemöglichkeiten vom Strand bis in den Abend hinein. Fotografiert wurden die Looks von Jürgen HOFFMANN c/o ANDREA HEBERGER.

Wir sagen: #JoinTheCult and get your tailored luxury boho beachwear by designer Joanna Hedley. Available in Cape Town at The Watershed, Shop F46 and online. GoSee: beachcult.co.za


About - Joanna Hedley is the UK-born, Cape Town-raised, creative force behind BeachCult, which was launched in 2012. While BeachCult started as an import company, Joanna quickly shifted the brand towards in house design, realizing people preferred her designs to imported swimwear and apparel. She was selected to represent South Africa at Africa Fashion Week in London in 2013 – and some of the designs from this show are still on display at museums in Sweden and The Netherlands. She then went on to study for an MBA, specializing in luxury fashion business at the prestigious International Fashion Academy ( IFA) in Paris. GoSee: youtube.com/watch

 
ANDREA HEBERGER GMBH

ANDREA HEBERGER GMBH

 
ANDREA HEBERGER GMBH

ANDREA HEBERGER GMBH

 
ANDREA HEBERGER GMBH

ANDREA HEBERGER GMBH

 
ANDREA HEBERGER GMBH

ANDREA HEBERGER GMBH

 
ANDREA HEBERGER GMBH

ANDREA HEBERGER GMBH