06.02.2019  •  Fashion NEWS

0
 

There’s a new tribe on the block! - ROY ROGERS vertraut für seine aktuelle Denim-Kampagne auf Starfotograf RANKIN und seine Kreativagentur THE FULL SERVICE, London

ROY ROGER'S, das ist eine italienische Modemarke der SEVENBELL GROUP, gegründet nach dem 2ten Weltkrieg und produziert von der Florentinischen  MANIFATTURE 7 BELL S.P.A., ihres Zeichens Pionierin in der Blue Jeans-Herstellung seit 1952. Bekannt wurde ROY ROGER'S in den 70ern als es als Non-Konformismus galt seine Jeans mit Stolz zu tragen. Die aktuelle Kampagne featured den 'coolest fashion tribe to hit 2019', wurde von THE FULL SERVICE ausgearbeitet und von RANKIN fotografiert. 

The Full SErvice lässt uns wissen: "The Italian denim brand are back with a fresh campaign, capturing the up-and-coming faces of fashion who know how to rock those blue jeans. The Full Service wanted to embody “the energy and attitude that encapsulates the brand”. So, with this in mind they set it in the streets of London, nailing the urban cool aesthetic that sums up the Roy Roger’s ethos. Film, stills, stylish BTS content and a series of characterful interviews all come together to create a rich and unique project for anyone with a penchant for denim. But if that’s not enough, grab yourself a printed T-shirt, or a canvas bag to really get into that gritty city look set to sweep 2019. So, this season if you’re going denim, go Roy Roger’s! That is, if you think you have what it takes to join the tribe."

Ihr habt es gehört: 2019 steht bei ROY ROGER'S ganz im Zeichen des Cool Tribe-Denim. oder wie The Full Service verkündet: "Step aside goths, punks and ravers…there’s a new tribe on the block!"

About - Roy Roger's is a historical brand of Italian fashion, mostly famous since the '70s, when wearing jeans became synonymous of anti-conformity and youth protest. The company was founded after the second war in Florence, Tuscany, where still today produces successfully. Bacci Brothers triggered the production of workwear but cultivate the dream of using the denim fabric to create something innovative and different. A journey in North Carolina is decisive: there they begin to directly import the canvas denim jeans to realize practical trousers which quickly become a must have for youth ... and not only. royrogers.it



CREDITS
CREATIVE DIRECTOR: Julia Salotti
DIRECTOR/PHOTOGRAPHER: Rankin
GLOBAL EXECUTIVE PRODUCER: Nicola Kenney
PRODUCER: Kat Hackethal

MAKEUP ARTIST: Marco Antonio
HAIR STYLIST: Nick Irwin
HAIR STYLIST ASSISTANT: Katie Prescott
HAIR STYLIST ASSISTANT: Charles Stanley
MANICURIST: Nickie Rhodes Hill
STYLIST: Kim Howells
STYLIST ASSISTANT: Emi Papanikola

PRODUCTION DESIGNER: Marco Turcich
PRODUCTION DESIGNER ASSISTANT: Kenzie Yeo Donaldson
PRODUCTION DESIGNER ASSISTANT: Amelia Tavenner

TALENT
Lee Ann @ Wild
Joanna @ The Hive
Shanti @ Milk
Marina @ Anti
Dylan @ Models 1
Elliot @ Wilhelmina
Rory @ Elite

 
ROY ROGERS TAPS RANKIN/THE FULL SERVICE  FOR ITS NEW DENIM CAMPAIGN

ROY ROGERS TAPS RANKIN/THE FULL SERVICE FOR ITS NEW DENIM CAMPAIGN

 
ROY ROGERS TAPS RANKIN/THE FULL SERVICE  FOR ITS NEW DENIM CAMPAIGN

ROY ROGERS TAPS RANKIN/THE FULL SERVICE FOR ITS NEW DENIM CAMPAIGN

 
ROY ROGERS TAPS RANKIN/THE FULL SERVICE  FOR ITS NEW DENIM CAMPAIGN

ROY ROGERS TAPS RANKIN/THE FULL SERVICE FOR ITS NEW DENIM CAMPAIGN

 
ROY ROGERS TAPS RANKIN/THE FULL SERVICE  FOR ITS NEW DENIM CAMPAIGN

ROY ROGERS TAPS RANKIN/THE FULL SERVICE FOR ITS NEW DENIM CAMPAIGN

 
ROY ROGERS TAPS RANKIN/THE FULL SERVICE  FOR ITS NEW DENIM CAMPAIGN

ROY ROGERS TAPS RANKIN/THE FULL SERVICE FOR ITS NEW DENIM CAMPAIGN