03.12.2019  •  Film NEWS

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Knusper, knusper Knäuschen... FRIENDLY FIRE kreiert Lebkuchenhaus für die Weihnachtskampagne von McDonald's Austria in Real-Time-Technology mit DDB Vienna

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FRIENDLY FIRE creates Christmas campaign for McDonald´s Austria

A McDonald´s store made of gingerbread is something you will only see for Christmas. With this certain attention to detail Friendly Fire created a winter wonderland as a perfect warm up for Christmas. The gingerbread store also works as an advent calendar promising the one or other surprise – and of course these are also made of gingerbread. For the first time all the advertising material – no matter if TV, print or POS – was produced in a game engine: The Unreal Engine form Epic Games. “This Real-Time-Technology delivers highest flexibility in creating the sets and finding the best camera movement as we are not struggling with rendertime any more. This is a real value for both 3D artists and creatives”, says Roman Saravia, head of innovation at Friendly Fire. Credits Client: McDonald´s Austria Agency: DDB Vienna 3D/CG Work: Friendly Fire Image Editing/Colour Grading: Malkasten Music: Florian Machek-Tomasch

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A McDonald´s store made of gingerbread is something you will only see for Christmas. With this certain attention to detail Friendly Fire created a winter wonderland as a perfect warm up for Christmas. The gingerbread store also works as an advent calendar promising the one or other surprise – and of course these are also made of gingerbread.

For the first time all the advertising material – no matter if TV, print or POS – was produced in a game engine: The Unreal Engine form Epic Games. 'This Real-Time-Technology delivers highest flexibility in creating the sets and finding the best camera movement as we are not struggling with rendertime any more. This is a real value for both 3D artists and creatives', says Roman Saravia, head of innovation at Friendly Fire (3D/CG Work: Friendly Fire, Image Editing/Colour Grading: Malkasten, Music: Florian Machek-Tomasch).

We are an animation studio specialized in 3D and 2D animation, character design, visual effects and postproduction. Our team of creatives, 3D artists and tech geeks works on advertising and art projects for clients around the globe for small and big budgets.

 
FRIENDLY FIRE creates Christmas campaign for McDonald´s Austria

FRIENDLY FIRE creates Christmas campaign for McDonald´s Austria