16.10.2020  •  Film NEWS

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NICCOLO MONTANARI präsentiert auf GoSee : Tackling Ageism through Fashion Photography. GRANDmothers - a project by Anna Radchenko

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GRANDmothers

Director: Anna Radchenko
DOP: Dmitry Khon
Production: Anastasia Limarenko
Creative Director: Anna Radchenko
Editing: Maria Gardash
Post Production: PRO-POST Retouch
Visual Effects: Alexandr Slepukhin, Albina Boychenko
Styling: Maria Fionina
Hair: Marina Yatsenko
Make-up: Sasha Yatsenko
Manicure: Dasha Meshcheriakova
Set Design: Elya Strezhenyuk
Model: Ludmila Zhirnova
Model2: Natalia Balahnina
Model3: Antonina Medvedeva
Model4: Ludmila Zhirnova
Photographer: Anna Radchenko

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NICCOLO MONTANARI  stellt uns hier bei GoSee GRANDmothers von Anna Radchenko vor. Darin geht es um die Frage 'Was wäre, wenn wir später im Leben Kinder bekommen könnten?' Wenn unsere Großeltern die Wahl hätten, schwanger zu werden...?' Eingbettet in eine postsowjetische Ästhetik, handelt GranDmothers vom Druck der Gesellschaft, bis zu einem gewissen Alter Mutter zu werden, um noch als wertvoll zu gelten.

Mit der Besetzung älterer Modelle ist GRANDmothers nicht das erste Projekt, in dem Anna Radchenko sich mit dem Thema Altern in der zeitgenössischen Kultur befasst hat. Inspiriert von ihrer eigenen Mutter, veröffentlichte Radchenko 2017 den Modefilm 'Silver Goddesses', in dem sie die Schönheit und den Geist des Älterwerdens feierte. GRANDmothers stellt eine Fortsetzung dieses Diskurses dar.

Artist’s statement : “I was thirty years old when I became a mother. This made me think about how in the USSR I would have been referred to as an “Old Mother” on my medical card. Which is crazy when you think about it. Childless women over the age of forty or fifty are often seen as purposeless and they are encouraged to embrace a more sedentary lifestyle. On the other hand, men are perceived as getting better with age. This mindset is particularly true to Russia, though still very much present all over the world.

GRANDMothers is a reflection on this. It holds an element of criticism, but it’s also a positive reminder of how far we’ve come in terms of being able to make our choices. By having projects such as GRANDMothers published and shared online, I want to make a difference in shifting our mindset and allowing us to perceive aging as something as valuable for women, as it is for men.”

Anna Radchenko is an award-winning, multidisciplinary artist from Moscow, who now resides in London. Her specializations are short films, photography and art installations.  Graduating with a distinction in MA Fashion Photography from the illustrious London College of Fashion, Radchenko’s films have been selected for the world’s major short film festivals including London, Berlin, Milan, Los Angeles and more. In terms of vision, she blends surreal ideas to create content that is both optically arresting and memorable. Radchenko is working on an ongoing art project entitled ‘Melancholy Rooms’, creating installations and photographs about contemporary social issues. Clients and publications include Vogue Italia, Nike, Hunger, Toni&Guy, Post Office, Eurosport, Vogue Arabia, Schön! and others.

 
Featuring: GoSee FILM
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