02.03.2017  •  Advertising NEWS


'Creativity Wins' das White Square Ad Festival in Belarus schickt sechs Werber für die aktuelle Imagekampagne in den Boxring - Deadline für Eure Einreichungen ist der 7te April 17

Das IX International Advertising Festival White Square, Belarus, eines der größten Werbeevents Osteuropas, präsentiert seine aktuelle Kampagne für Euch auf GoSee, für die sie sechs Werber in den Boxring stiegen liessen... Die Idee und die Umsetzung der kampagne übernahm AIDA Pioneer Branding & Creative. Hinter der Kamera stand das Fotografenduo KANAPLEV + LEYDIK aus Minsk, das Video produzierte Andrey Levkovich. Das Festival findet vom 27. - 29. April 2017 statt und die Jury wurde ebenfalls gerade verkündet.

'Creativity Wins' – is the tagline of IX White Square. The idea of the campaign is to show advertisers in the images of fighters at the moment of their victory. After all, advertising is a battle, an everyday fight for ideas and their realisation, for tenders and festival awards. White Square goes further and calls to the victory of creativity in all spheres of life.

Recognized experts of advertising and communications industry, holders of prestigious international awards, White Square Jury members have become the faces of the campaign. They are Andrey Logvin, Creative Director of BORSCH Studio, Russia; Vitaliy Bykov, CEO, co-founder of Red Keds, Russia; Dmitry Apolenis, Creative Director at AIDA Pioneer, Belarus; Lola Tehver, Director of Estonian Association of Marketing and Communications Agencies, Estonia; Vladimir Kobets, Creative Director of digital-centric agency AdPro, Ukraine; Marko Edfelt, CEO, Partner at Satumaa Family Business, Finland.

White Square is most ambitious and dynamically developing creative festival in Eastern Europe. In the year 2016 the representative of the global index The Gunn Report visited White Square and noted high organization level, professionalism of jurors and high level of entries, and called White Square one of the major festivals of the Eastern Europe. Call for entries for 9th White Square is now open on the official website of the Festival adfest.by. Deadline is on April, 7. There are 5 contests at the Festival: CREATIVITY, BRANDING, MARKETING, DIGITAL, SOCIAL ADVERTISING.

ABOUT : International Advertising and Marketing Festival White Square is the festival of creativity, one of the major events in marketing and advertising industry of Eastern Europe, annually held in Belarus. In Minsk on April, 27-29 it will be held for the ninth time. The Festival is organized by Association of Communications and Marketing Agencies of Belarus (ACMA), the Directorate of the Festival is Communications Agency “Belaya Karona”. White Square is included into creativity ratings of Association of Communication and Marketing Agencies of Belarus, All-Ukrainian Advertising Coalition, Association of Communication Agencies of Russia in all segments, creativity rating of Central Asian countries and Azerbaijan.