19.10.2020  •  Illustration NEWS

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ONCE TOGETHER, ALWAYS TOGETHER : #savethenight Initiative von Jägermeister illustriert von MUSKETON c/o JSR AGENCY

Um die Nightlife Community während der Corona-Krise zu unterstützen, ging das Familienunternehmen Mast-Jägermeister SE einen außergewöhnlichen Schritt: Für den Launch der #SAVETHENIGHT Limited Edition Bottle wurde das Etikett ihres weltbekannten Kräuterlikörs zum ersten Mal in der Geschichte der Marke mit einem speziellen Design über mehrere Länder und Kontinente hinweg versehen.

'Illustrator MUSKETON c/o JSR AGENCY worked with drinks brand Jägermeister to create this epic visual supporting the brand’s global #savethenight campaign. His intricate and highly detailed artwork was created to support Jägermeister’s global initiative helping out nightlife through this difficult time in 10 different countries, and captures the spirit and essence of the brand. The company aims to provide a €1m donation that will be distributed across markets where the bottle is available, including Germany, Switzerland, Belgium, the UK, Czech Republic, Slovakia and Argentina.

Gunar Splanemann, head of global innovation and design at Jägermeister, said: “With this unique initiative, we want to emphasise the importance of stepping in and helping. Global nightlife is truly under severe threat.“We offer our fans a bottle they hopefully love with our approach to solidarity, which I am sure they share. This exceptional project symbolises the spirit, the strong cohesion and the high devotion the global nightlife community stands for and that Jägermeister has been an integral part of for decades.” 

 
#savethenight initiative for Jägermeister illustrated by Musketon c/o JSR AGENCY

#savethenight initiative for Jägermeister illustrated by Musketon c/o JSR AGENCY