Fashion • 450 News

FASHION CAMPAIGNS & TRENDSETTING FASHION ON GOSEE

FASHION 70SEVEN produces the Spring/Summer ‘24 campaign for Italian shoe brand BAGATT … and is coming to UPDATE-24-BERLIN as an XXL exhibitor

26.03.2024 • In collaboration with Mieke Haase and Ruben Scupin from the advertising agency loved GmbH, 70SEVEN produced the new Spring/Summer 2024 campaign for Italian footwear brand BAGATT. The campaign was realized with photographer Jette Stolte and DOP Lucas Hofer.

From updated classics in timeless shades to sporty designs with vibrant colors, there’s a lot to look forward to this season. A must-have in any footwear collection this season is the white sneaker, without a doubt.

Originating in northern Italy in the 1980s, BAGATT stands for the symbiosis of modern, fashionable women’s footwear and stylish Italian handwriting. BAGATT is a brand of AstorMueller AG, a leading European shoe manufacturer.

70seven is a full-service production company and artist management agency headquartered in Hamburg. “With a strong focus on photography and film for the worlds of advertising, fashion and lifestyle, our main goal is to deliver bespoke sustainable production services that support and create unique and compelling content. We put together multidisciplinary teams and cooperate closely with brands,...

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FASHION Stephanie Widmann, Head of Brand Identity at SELECTED in Copenhagen, is supporting our GoSeeAWARDS Jury - and looks forward to fresh talent

22.03.2024 • We are delighted to announce that Stephanie Widmann, Head of Brand Identity at SELECTED, is supporting the GoSeeAWARDS Jury this year. For the Danish label, she is responsible for branding and visual concepts. SELECTED FEMME/HOMME is part of BESTSELLER, a family-owned Danish fashion company founded in 1975.

“After being responsible for all ESPRIT shoots for nearly a decade, I began working freelance in 2016. For five years, I supported international brands and creative agencies with casting, art buying, strategy and visual concepts, until I received the job offer from Denmark in 2021.” Stephanie Widmann.

Since that time, Stephanie and her team have been working on the visual identity of SELECTED and on initiatives such as STORIES, which was launched just last year on selected.com. STORIES grants a glimpse behind the scenes of photo shoots while showing the faces behind the brand in editorials, and is focused on – as the name suggests, storytelling.

Stephanie Widmann, Head of Brand Identity, comments on the new section : “Storytelling is a crucial part of brand building. In a highly...

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FASHION Kristina FALKE is supporting the GoSeeAWARDS Jury and presents an exclusive sneak preview of the BURLINGTON S/S 24 campaign ‘STAY BOLD’ on GoSee

21.03.2024 • It is with great pleasure that we welcome Kristina FALKE – who is once again supporting our GoSeeAWARDS Jury this year. The communication expert is deeply rooted in fashion and above all with the world-famous brands FALKE and Burlington. In her role as Head of Corporate Communications & Product PR, Kristina Falke is responsible for the external communication of the brands FALKE, FALKE Ergonomic Sport System and Burlington while also supervising the brand’s international collaborations.

At the GoSeeAWARDS, she looks forward to new talent and exciting submissions – whether in the area of fashion, art, or enhanced to perfection with AI. And just like the socks and legwear collections, it’s all about creativity and not merely pushing boundaries, but breaking the mold.

Creativity and thinking differently are essential if you want to find new paths, restore lost values and create new ones. Expressing the culture and heritage of the Burlington brand, preserving traditions, yet reinterpreting and highlighting them in a fresh new way, are at the very heart of the Spring/Summer 2024 Future...

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FASHION ‘The art of viewing the world with elegance and ease...’ - Charlie GRAY c/o  LGA MANAGEMENT photographs the MONTBLANC S/S ‘24 Eyewear campaign - and meet LGA MGMT in XXL at UPDATE-24-BERLIN

20.03.2024 • “Experience life from a new perspective. Montblanc’s Spring/Summer 2024 Eyewear collection captures the essence of timeless luxury, mirroring the allure of our iconic Meisterstück fountain pen.” MONTBLANC.

The MONTBLANC S/S ‘24 Eyewear campaign motifs were photographed by Charlie GRAY c/o LGA MANAGEMENT on male model Thatcher Thornton. Creative Director was Marco Tomasetta, with styling by Paolo Turina. HMU: Susana Sanchez.

Meet LGA MGMT once again as an exhibitor at UPDATE-24-BERLIN on 18+19 April 2024 at Telegraphenamt in Berlin Mitte.


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FASHION Lip Suede Matte Lipstick - Betina DU TOIT c/o LGA MANAGEMENT shoots the latest campaign spot for WESTMAN ATELIER 

20.03.2024 • WESTMAN ATELIER, founded by world-renowned makeup artist Gucci Westman, offers a curated selection of skin-loving, performance-driven makeup that is always effortless, never overdone.

The latest campaign spot for Lip Suede Matte Lipstick was shot by Director Betina DU TOIT c/o LGA MANAGEMENT.

“We strive to be as absolutely natural as we can be, but we also want our products to work. If a synthetic ingredient is necessary in a specific instance, we make sure it’s thoroughly safety vetted and approved. We’ll always be completely transparent about our formulations, which meet the European Union’s rigorous standards for clean beauty. So you can feel good about your skin from the inside out.” Gucci Westman, founder of ATELIER WESTMAN.

Born in California and raised in Sweden, Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar, ad campaigns for Louis Vuitton and Dolce & Gabbana, and backstage at fashion shows such as Brock Collection and Oscar de la Renta.

She rose to prominence...

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