Outgoing, smart, strong? Or preferably more curious and reliable? What then would your alter ego be like? And who are you anyway? The Berlin-based label AEYDE gets to the bottom of these questions and more in its Fall/Winter ‘23 collection.
The film for the Aeyde F/W ‘23 collection came from Rosalie DI NATALE c/o FREDA+WOOLF and explores in relaxed images the relationship to freedom and the purpose of pseudonyms while taking a calm and composed look at the ego. The collection was photographed by Michele DI DIO, also c/o FREDA+WOOLF.
The globally successful shoe label based in Berlin was founded in 2015 by former Zalando co-workers Constantin Langholz-Baikousis and Luisa Krogmann. The shoes are produced in a small family-run production facility near Ancona. And according to the founders, the name of the label is pronounced ‘a d’.
GoSee : aeyde.com & fredawoolf.com