‘THANK YOU, UPDATE 2024 : IT WAS A BLAST!’ B&A REPS Germany presented a creative fireworks display full of photography, animation, illustration and AI on two days of UPDATE-24-BERLIN
The global management agency – representing photographers, illustrators, animators, design studios, CGI artists, hair & makeup artists, and stylists – came to the UPDATE Salon in Berlin once again to showcase what it does best alongside its creative solution providers. Ilse Johanne Pfeiffer from the Berlin office was supported by Sam Summerskill, Director of B&A REPS London, and Beth Wightman, Head of Photography in London. Also at the booth for visitors to meet was Juan Valarezo, Executive Producer and the new fresh face of the renowned CGI studio GARRIGOSA, as well as Julian von Lintel, the son of famous fine art photographer Andreas von Lintel.
A real eye-catcher was the XXL booth adorned with a captivating motif by Pol Kurucz, the talented photographer and director who recently photographed the global campaign for Tinder. The French artist, residing in Los Angeles, uses a fascinating combination of photography, 3D and AI techniques to create his surreal worlds. His works are marked by vibrant colors and an almost satirical approach to storytelling – often laced, upon closer look, with a touch of social criticism. Kurucz’ work has already been exhibited at Art Basel Miami, ArtExpo NYC, LA Art Show, Red Dot Miami, Lincoln Center in New York City, Somerset House London, NY and Shanghai Fashion Week, Superchief NY, and Mana Contemporary in Miami.
With his TINDER campaign, Pol Kurucz thrilled the jury, by the way – making it onto the shortlist of the GoSeeAWARDS.
“AI was, of course, a huge topic, and we were so thrilled that the jury members attending the GoSeeAWARDS were also impressed by Sabine SCHEER’s animal motifs generated with AI,” Ilse tells GoSee. “The atmosphere was fantastic, and we met a lot of old friends and also got to know a few new creative directors and art producers there. Particularly surprising was the second day, on which we were able to welcome so many new visitors at our booth. The atmosphere was similar to that of a festival, but still relaxed enough that you could hold interesting conversations.”
GoSee : ba-reps.com/?location=ger
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