Der britische Regisseur und Fotograf RANKIN realisierte das Video für THE FLIK FLAK MINIS zum Launch ihrer ersten Single 'Get It Rolling' für SWATCH (Creatives: Felicity Hopkinson, Oliver Nowlan / The Rankin Group). Flik Flak ist eine der bekanntesten Kinderuhren der Welt. Seit 1987 stellt Flik Flak Schweizer Uhren für Kinder her, um ihnen mit einem spielerischen Konzept das Ablesen der Uhr näherzubringen.
'Look out Rolling Stones, there’s a new super-group in town! Meet The Flik Flak Minis, the new rock band that will be on everyone’s lips this summer. This week the electric foursome celebrated the launch of the latest Flik Flak watches campaign with the release of their debut music video for the up-lifting, toe-tapping track ‘Get It Rolling.’ With Rivkah on bass, Rohan rocking the guitar, Jesse on drums and our effervescent front woman Maia, these guys are really – as Rivkah put it – “giving those old school rockers a run for their money.”
The band, who hail from London, were shot by Rankin at his studio, and the colourful video pays homage to some of the all-time greats – including a Who style, instrument-smashing finale. Maia explains that this highly-anticipated release comes at a time when the band are keen to show off their rock’n’roll credentials, ‘We wanted the video to evoke the fun of being in a band; jamming together, letting go and allowing yourself to get lost in the music.’ Jesse says that the video, which is being exclusively revealed by RANKIN, is the perfect way to introduce the band, who all met at school. ‘We’ve been working on this for a while now,’ he explained, ‘But we think it’s finally time to release The Flik Flak Minis on the world. We’re confident you’ll never have seen a band quite like us.’ It’s high time you gave them a watch!
MAZDA hat den Starfotografen RANKIN für die Markteinführungskampagne seines Modells Madza3 engagiert. Der britische Fotograf produzierte für den japanische Autohersteller eine Serie von sechs Bildern, die Emotionen beim Betrachter wecken sollen. 'I wanted to not only show the essence of the Mazda3, but also evoke emotions with the viewer. I wanted to make the images really sensual so I approached the shoot in a completely different way. I have used light and created motion through actual camera movements, not retouching, that literally bring the car to life for the viewer, so RANKIN.
'The All-new Mazda3 made its global debut in LA and is now being celebrated with a unique portfolio of images by Rankin, one of the most influential photographers of our generation. The London-based photographer has been at the forefront of commercial and editorial innovation since he co-founded the magazine Dazed & Confused in 1991, bringing a unique aesthetic to fashion shoots and portraiture. To celebrate the new Mazda3, Rankin brings his talents to unlocking the emotion of the new car, as described by chief engineer Mitsui Hitomi, “We don’t design to a spec, we design to a feeling”. It is also a story of pure driving pleasure and a challenging portrayal of true automotive beauty, a car that is as beautiful in motion as it is at rest.
The brief was to capture the new Mazda3 and bring out the energy and feelings that the Takumi clay modeller at Mazda puts into the car when they craft each model by hand. Mazda is the only car manufacturer that still creates its car from the original full scale clay model. “Our design philosophy is called Kodo: Soul of Motion, with simple clarity of purpose,” says Jo Stenuit, Design Director Mazda Motor Europe, “Rankin has a wonderful way of capturing the car as art.” The end result captures the emotions of this important model, the first car in Mazda’s new generation of products. Each picture represents a significant emotion Rankin tried to capture within his work. “You can’t work with an artist and then constrain their art,” says Stenuit, “and this is about two brands coming together to create beautiful art.”