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THE DRUM Rankin Guest Edited Issue The world has gone nuts. From presidents to our friends on social, everyone is lying about something, whether it’s about their tax returns or living an entirely fake life. It’s got to the point where we’re living in an age called ‘post-truth’. So, who is there to turn to for honesty? The public wants it (and needs it) more than ever, but who is going to step up to the plate and choose sides.
The Drum, one of the leading publications in marketing and advertising, invited RANKIN to guest edit an issue. The issue he and his team chose to deep dive into was a question of honesty. The result is “Sell Me the Truth”. From fake news and whistle-blowers to big data and deep fakes, the climate crisis and even responsible advertising, this provocative, exposing issue takes a long hard look at what we think we know and the advertising industry in a Post Truth era.
Pulitzer Prize-nominated journalist, Carole Cadwalladr, sits with Rankin for an...