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RANKIN creates a slick and stylish campaign to launch the POLICE x LEWIS HAMILTON SS20 collection, featuring the prince of pushing boundaries, designer of the collection and Six-Time Formula 1 World Champion, Lewis Hamilton. A rooftop and slick sunglasses coupled with style headliner and designer, Lewis Hamilton himself. What more could you want in a campaign?
The creative agency of cultural provocateurs, RANKIN, has been doing what it does best with the creation of cutting-edge stills and a film promoting the latest eyewear collection designed by the racer, shot by the eponymous photographer, to be released globally in March. It’s a campaign that radiates with modern power. The kind that is humble yet full of subtle strength and a tenacious attitude. The visuals will transport you to a cool, urban world where charisma comes by the bucket load and original design is at the fore.
Rankin comments: “I’ve always wanted to collaborate with Lewis. His work ethic and bravery have forever...