News // 22 News by Rankin Photography Ltd

'Old school aristocracy with a mischievous and unorthodox aesthetic...' - RANKIN fotografiert 'THE AGE OF SNOBWEAR' für THE FASHIONABLE LAMPOON MAG in Coop mit Creative Director Susanna Cucco

Der britische Fotograf und Regisseur RANKIN fotografierte eine 19seitige Fashionstory für die aktuelle Ausgabe des THE FASHIONABLE LAMPOON MAGAZINE mit Creative Director Susanna Cucco aus Mailand.

"Rankin and Susanna Cucco collaborated on an idea to re-create the punk attitude in the high-class surroundings of the London White House. The shoot focuses on a group of London based, modern day rebels with untraditional beauty and some effortlessly chic styling from Lola Chatterton. With unusual clothes, poses, and angles this front cover shoot contrasts the setting of old school aristocracy with a mischievous and unorthodox aesthetic. It’s playful, it’s gloriously insolent and it marks a new vibe for the contemporary London fashion scene," so RANKINs PR Agentur über die Strecke, die wir Euch hier bei GoSee zeigen.

Vor der Kamera standen Alice Sofia @ Monster Agency (Cover star) Minnie Wastie @ The Fabricca George @ I Love Models Sam @ PRM (Production Kat Hackethal, Art Director Susanna Cucco, TV Producer Beth Montague, Styling Lola Chatterton, Hair Nick Irwin, Make-up Heidi North, Manicure Jess Thompson, Casting Marilena Borgna).
26.02.2019 // show complete article

 
'SELFIE HARM' - das Portrait-Projekt von Starfotograf Rankin verdeutlicht die Gefahren vom perfekten Aussehen mithilfe von Apps

Für sein Projekt 'SELFIE HARM' fotografierte RANKIN Teenager und ließ diese ihre Portraitfotos von den Teilnehmern selbst retuschieren. Die Aufgabe lautete, das eigene Foto so zu bearbeiten, wie sie es auch auf ihren Social-Media-Kanälen posten würden. Mit 'Selfie Harm' möchte der Starfotograf auf die Risiken von Apps aufmerksam machen, mit denen man sein Aussehen manipulieren kann.

RANKIN über das Projekt : “Social media has made everyone into their own brand. People are creating a two-dimensional version of themselves at the perfect angle, with the most flattering lighting, and with any apparent 'flaws' removed. This is a new, enhanced reality, a world in which teenagers (or even younger kids) can alter themselves digitally within seconds. Mix this readily available technology with the celebrities and influencers flaunting impossible shapes with impossible faces, and we’ve got a recipe for disaster. Children are mimicking their idols, making their eyes bigger, their nose smaller and their skin brighter, and all for social media likes. It’s just another reason why we are living in a world of FOMO, sadness, increased anxiety, and Snapchat dysmorphia. It’s time to acknowledge the damaging effects that social media has on people’s self-image.”

“Imagery, like anything else, can be healthy or harmful, addictive or nutritious. And now, more so than ever, this has become a massive issue with the huge cultural impact of social media. Every platform is full of hyper-retouched and highly addictive imagery, and it’s messing people up," so RANKIN.

(Thanks to: the incredible individuals that took part in the @Visual.Diet project; Jennifer, Felix, Alessandra, Maisie, Isaac, Seb, Beneditcte, Shereen, Mahalia, Eve, Siena, Tomas, Emma & Georgia. Also, @mimigray_ at @mcsaatchilondon, @marinetanguyart, @gemfletcher, @technicallyron & @justintindall on making this project come to life)
26.02.2019 // show complete article

 
There’s a new tribe on the block! - ROY ROGERS vertraut für seine aktuelle Denim-Kampagne auf Starfotograf RANKIN und seine Kreativagentur THE FULL SERVICE, London

ROY ROGER'S, das ist eine italienische Modemarke der SEVENBELL GROUP, gegründet nach dem 2ten Weltkrieg und produziert von der Florentinischen  MANIFATTURE 7 BELL S.P.A., ihres Zeichens Pionierin in der Blue Jeans-Herstellung seit 1952. Bekannt wurde ROY ROGER'S in den 70ern als es als Non-Konformismus galt seine Jeans mit Stolz zu tragen. Die aktuelle Kampagne featured den 'coolest fashion tribe to hit 2019', wurde von THE FULL SERVICE ausgearbeitet und von RANKIN fotografiert. 

The Full SErvice lässt uns wissen: "The Italian denim brand are back with a fresh campaign, capturing the up-and-coming faces of fashion who know how to rock those blue jeans. The Full Service wanted to embody “the energy and attitude that encapsulates the brand”. So, with this in mind they set it in the streets of London, nailing the urban cool aesthetic that sums up the Roy Roger’s ethos. Film, stills, stylish BTS content and a series of characterful interviews all come together to create a rich and unique project for anyone with a penchant for denim. But if that’s not enough, grab yourself a printed T-shirt, or a canvas bag to really get into that gritty city look set to sweep 2019. So, this season if you’re going denim, go Roy Roger’s! That is, if you think you have what it takes to join the tribe."

Ihr habt es gehört: 2019 steht bei ROY ROGER'S ganz im Zeichen des Cool Tribe-Denim. oder wie The Full Service verkündet: "Step aside goths, punks and ravers…there’s a new tribe on the block!"

About - Roy Roger's is a historical brand of Italian fashion, mostly famous since the '70s, when wearing jeans became synonymous of anti-conformity and youth protest. The company was founded after the second war in Florence, Tuscany, where still today produces successfully. Bacci Brothers triggered the production of workwear but cultivate the dream of using the denim fabric to create something innovative and different. A journey in North Carolina is decisive: there they begin to directly import the canvas denim jeans to realize practical trousers which quickly become a must have for youth ... and not only. royrogers.it



CREDITS
CREATIVE DIRECTOR: Julia Salotti
DIRECTOR/PHOTOGRAPHER: Rankin
GLOBAL EXECUTIVE PRODUCER: Nicola Kenney
PRODUCER: Kat Hackethal

MAKEUP ARTIST: Marco Antonio
HAIR STYLIST: Nick Irwin
HAIR STYLIST ASSISTANT: Katie Prescott
HAIR STYLIST ASSISTANT: Charles Stanley
MANICURIST: Nickie Rhodes Hill
STYLIST: Kim Howells
STYLIST ASSISTANT: Emi Papanikola

PRODUCTION DESIGNER: Marco Turcich
PRODUCTION DESIGNER ASSISTANT: Kenzie Yeo Donaldson
PRODUCTION DESIGNER ASSISTANT: Amelia Tavenner

TALENT
Lee Ann @ Wild
Joanna @ The Hive
Shanti @ Milk
Marina @ Anti
Dylan @ Models 1
Elliot @ Wilhelmina
Rory @ Elite

06.02.2019 // show complete article