News // 37 News by RANKIN
RANKIN fotografierte anlässlich des 72ten Geburtstages der NHS eine Portraitserie mit Ärzten und Pflegepersonal der NHS die täglich und dies immer noch an vorderster Front arbeiten um sicherzustellen das die COVID-19-Pandemie kontrollierbar bleibt. Denn vorbei ist sie noch lange nicht. Die Bilder werden anlässlich des 72ten Geburtstages der NHS im ganzen Vereinigten Königreich an Bushaltestellen, auf Billboards und belebten Fussgängerzonen inklusive Piccadilly Lights in London zu sehen sein.
Auf den Motive zu sehen: ein ICU Consultant, eine COVID-19 Critical Care Krankenschwester, eine Hebamme, ein Psychiater, ein Pfleger, ein Apotheker, usw. - allesamt wichtige Schaltstellen in einem inzwischen gut funktionierenden System.
Fotograf und Regisseur Rankin : “As the coronavirus pandemic began to unfold, I was moved by the incredible efforts of people across the NHS and I wanted to document who they are and their role in fighting this disease. Taking a portrait is a unique and intimate experience, even with social distancing in place. Everyone had their own inspiring story which to them was just doing their job. I hope these images portray the resilience and courage they show every day in the face of real adversity."
Sir Simon Stevens, NHS Chief Executive : “This has been the most challenging year in the NHS’s history, with our amazing staff providing care to almost 100,000 hospitalised Covid patients, and many more in the community. Nurses, doctors, physios, pharmacists, cleaners and countless others have pulled together, bolstered by thousands of former NHS staff who came back to help, alongside a new generation of students who stepped up. As we approach the NHS’s anniversary, these striking portraits pay tribute to all NHS staff and their extraordinary dedication. On July 5th we also want to say thank you to those from all walks of life who have played their part in helping the NHS and our communities deal with this unprecedented health emergency.”
The participants have been photographed unhidden by PPE, to reveal the people behind the masks and celebrate the individuals they are. Alongside each portrait, NHS staff have shared their own personal stories from the frontline, providing a unique and touching insight into the lives of the people who are battling this pandemic and saving lives.
Emma Kelly, a critical care nurse at the Manchester University NHS Foundation Trust, said: “At first, I thought it must be the wrong Emma as I feel like I’m just doing the job I’ve been trained to do. While all of us who work for the NHS do the job because we want to care for and support our patients – it is lovely to be recognised in this way and to be able to share our stories with the world”
Dr Farzana Hussain, a GP at Project Surgery, Newham, said: “It’s difficult to put into words how privileged I feel to be able to go to work every day and make a difference to people’s lives and to help battle this global pandemic. “Now more than ever, it’s important that we see the humanity that makes up our GP practices, community services and hospitals. Every member of staff has their own story, fears and hopes for the future. I think Rankin’s photography brings this out really well.”
To read all statements GoSee : england.nhs.uk///rankin-unveils-powerful-portrait-series-dedicated-to-frontline-staff-to-mark-nhs-birthday
30.06.2020 show complete article
"It’s always important to follow your dreams no matter how impossible they may seem" so die lebende Rennfahrer-Legende Lewis Hamilton in dem Interview mit dem Magazin STYLE CORRIERE DELLA SERA. Fotografiert wurde der smarte Brite von seinem Landsmann, dem Fotografen, Regisseur und Kreativ-Agentur-Inhaber RANKIN.
Der Corriere della Sera (= Abendkurier) ist die auflagenstärkste und meistgelesene Tageszeitung italienischer Sprache weltweit und zählt gemeinsam mit der Tageszeitung La Repubblica und dem Wirtschaftsblatt Il Sole 24 Ore zu den Leitmedien des Landes. Die Zeitung wird von der Verlagsgruppe Rizzoli Corriere della Sera (RCS MediaGroup) herausgegeben und erscheint in Mailand mit verschiedenen Lokal- und Wochenbeilagen. Ihre durchschnittliche Tagesauflage liegt bei über 800.000 Exemplaren, die insgesamt etwa 2,5 Millionen Leser erreichen. GoSee: style.corriere.it///lewis-hamilton-interview-keep-following-your-dreams/
Photos RANKIN, Coat and shirt, Prada; glasses, Police x Lewis Hamilton; grooming Yuko Fredriksson, barber Ainsworth Ramsey and braider Kerry Ann.
04.05.2020 show complete article
The show-stopping sirens are back! And HUNGER TV is premiering an exclusive performance of their latest single. In a break from their sexy, high-performance music videos, the group has teamed up with British photographer RANKIN and ethical social network VERO to create a stripped-back live performance of their newest single React.
And in true Rankin style, the video oozes drama. Set in front of a white backdrop with the theater left to the vocals, the visual is a sophisticated yet sexy accompaniment to their worldwide comeback. Adorned in black styling with accessories to match, the PUSSYCAT DOLLS are most definitely asking you to React.
The Pussycat Dolls have made a comeback, and who could be better to help their return but Rankin. The live session which was filmed at the photographer’s East London studio is a great example of his directorial flare but also his talent for working with the stars.
Rankin : “I was honored to be part of their reunion. The idea behind the visuals for this live session was simply strip everything back and put the focus on the girls. They’re all incredible and have so much charisma.”
HUNGERTV : “The emotive performance of React not only reinforces the momentous comeback, it highlights the impressive vocals within the group. And when equally matched with Rankin’s creative direction, the live session becomes a beautiful nod to the art of simplicity.”
The live session is on HUNGERTV and will be the first of many as part of a new series created by Rankin and Vero, who have joined forces to source, shoot and celebrate some of the UK’s most exciting music artists today. GoSee: hungertv.com//vero-presents-the-pussycat-dolls-exclusive-live-session
15.04.2020 show complete article