Blog: WELCOME IX WHITE SQUARE AD FESTIVAL WINNERS

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Gala Award Ceremony of IX White Square International Advertising Festival took place on April 29 in Minsk, Belarus.

CREATIVITY WINS is the tagline of the festival this year, with its key idea as the image of a boxing ring, having given the advertisers from the globe a chance to challenge each other in this fair fight.

The Jurors at the creative ring of White Square were presented with five international jury categories who are 52 recognized experts from all over Europe, holders of numerous prestigious industrial awards, including more than 130 Cannes Lions.
1059 entries of 216 agencies from different countries of the world battled for IX White Square Awards. They were 376 entries in the contest of CREATIVITY, 181 entries in BRANDING , 255 entries in MARKETING, 181 entries in DIGITAL, 66 in SOCIAL ADVERTISING.

Within the festival there were held two contests for young advertisers – Young Creators Contest and Social Advertising for Young Creators Contest, which both gathered 31 projects in total.

IX White Square attracted the participants from 28 countries of Europe and the CIS, including Russia, Ukraine, Poland, Estonia, Latvia, Lithuania, Croatia, Belgium, Denmark, Finland, Hungary, Greece, Sweden, Italy, Spain, Portugal, and many others.

All the winning entries with the links could be observed on White Square website http://en.adfest.by/news/607 
 
GRAND-PRIX
Entry 1MB Campaign, agency Marvelous, RUSSIA.
Entry CS Light Bulbs, Angelina Pischikova, BELARUS.
 
MARKETING
 
A. PROMO& ACTIVATIONS
A1. BEST USE OF PROMO&ACTIVATIONS
I place
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
II place
Entry Untouchable. The new Tiguan, agency INDEPENDENT, LATVIA
 
A2 PROMO CAMPAIGNS
I place
Entry Million ruble delicate wash, agency Friends Moscow, RUSSIA
III place
Entry We will do it for you, agency Optimist, ESTONIA
 
A3 DIGITAL & SOCIAL
II place
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
 
A4 PROMO & ACTIVATIONS STRATEGY
III place
Entry Coffee is not a drug, agency Possible Moscow, RUSSIA
 
A6 LOW-BUDGET PROJECTS
I place
Entry Coffee is not a drug, agency Possible Moscow, RUSSIA
II place
Entry 4G radio, agency Voskhod, RUSSIA
 
A7 SOCIALLY-ORIENTED PROJECTS
II place
Entry WATERBOOK, agency Havas Milan, ITALY
Entry IT’S NOT A COUB, agency MORE (BBDO Group), RUSSIA
III place
Entry Sound of Change, agency Possible Moscow, RUSSIA
Entry pUp syndrome, agency BBDO Russia Group, RUSSIA
 
C. PR
 
C1 BEST USE OF PR
II place
Entry Coffee is not a drug, agency Possible Moscow, RUSSIA
 
C2 PR CAMPAIGNS
II place
Entry Dinner with Georgia, agency WINDFOR'S, GEORGIA
III place
Entry Uber search, agency BBDO Russia Group, RUSSIA
 
C3 DIGITAL & SOCIAL
II place
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
 
C5 INTEGRATED PR CAMPAIGNS
  
H. DIRECT
 
H2 DM PROJECTS / CAMPAIGNS
III place
Entry 4G Radio, agency Voskhod, RUSSIA
 
H3 DIGITAL & SOCIAL
I place
Entry 1MB Campaign, agency Marvelous, RUSSIA
 
H5 INTEGRATED DM CAMPAIGNS
II place
Entry Bad Movie Insurance, agency MILK, LITHUANIA
 
M. MEDIA PROJECTS
 
M1 BEST USE OF MEDIA
I place
Entry IT’S NOT A COUB, agency MORE (BBDO Group), RUSSIA
II place
Entry Coffee is not a drug, agency Possible Moscow, RUSSIA
Entry 4G Radio, agency Voskhod, RUSSIA
Entry Uber search, agency BBDO Russia Group, RUSSIA
 
M2 MEDIA SOLUTIONS / PROJECTS
I place
Entry 1MB Campaign, agency Marvelous, RUSSIA
III place
Entry Uber search, agency BBDO Russia Group, RUSSIA
 
M3 DIGITAL & SOCIAL
III place
Entry LikeShow, agency Voskhod, RUSSIA
  
M4 MEDIA STRATEGIES
I place
Entry 1MB Campaign, agency Marvelous, RUSSIA
III place
Entry Headache Targeting by Nurofen, agency ISD-Group, UKRAINE (Transferred from the other nomination)
 
M7 NEW AND AMBIENT MEDIA
I place
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
 
MARKETING EFFECTIVENESS
 
E1 BTL PROJECTS
Short list
Entry J7 Тонус. 24 Hours Left, agency SEVEN, RUSSIA
 
E3 PR PROJECTS
III place
Entry Dinner with Georgia, agency WINDFOR'S, GEORGIA
 
E5 INTEGRATED CAMPAIGNS 
I place
Entry Untouchable. The new Tiguan., agency INDEPENDENT, LATVIA
III place
Entry Barni. Launch a Rocket into Space, joint entry of the agencies Action and Leo Burnett Group Russia, RUSSIA
  
E6 ONLINE CAMPAIGNS
II place
Entry 1MB Campaign, agency Marvelous, RUSSIA
Entry Million ruble delicate wash, agency Friends Moscow, RUSSIA
III place
Entry Coffee is not a drug, agency Possible Moscow, RUSSIA
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
 
INNOVATIONS
I place
Entry SnapSkan, agencies SEK, Futurice and Affecto, FINLAND
II place
Entry Auktyon on the Sun, agency Great Advertising Group, RUSSIA
 
SOCIAL ADVERTISING
 
S1 PRINT
II place
Entry Edible glass, agency Scholz & Friends Kyiv, UKRAINE
III place
Series of entries Fortune Cookie - Fortune Cookie. Agency Geometry Global, UKRAINE
Series of entries Sight tester, agency Action, RUSSIA
 
S2 VIDEO
II place
Entry DO NOT LOOK THE OTHER WAY, agency BBDO Russia Group, RUSSIA
Entry Racoon Drummers, agency AIDA Pioneer Branding & Creative, BELARUS
III place
Entry Way Home, agency Voskhod, RUSSIA
Entry pUp syndrome, agency BBDO Russia Group, RUSSIA
  
S4 SOCIALLY-ORIENTED PROJECTS
I place
Entry Guilty Clothes, agency Marvelous, RUSSIA
Entry IT’S NOT A COUB, agency MORE (BBDO Group), RUSSIA
III place
Entry pUp syndrome, agency BBDO Russia Group, RUSSIA
 
SPECIAL PRIZE FOR THE BEST CASE:
Entry Million ruble delicate wash, agency Friends Moscow, RUSSIA
  
BRANDING
 
В. BRAND AND CORPORATE IDENTITY
В1 SIGN / LOGO 
II place
Entry Selfish Club, agency Ginger Brand, UKRAINE
 
B2 SMALL-SCALE CORPORATE IDENTITY
I place
Entry Heatherglade, agency Province design-studio, RUSSIA
II place
Entry Grut, agency Suprematika, RUSSIA
 
B3 CORPORAE IDENTITY, BRANDBOOK
III place
Entry KALYMERA, agency IQ HARVEST, RUSSIA
 
B5 LEAFLET, POSTER, POSTCARD
II place
Entry Alibi, agency Voskhod, RUSSIA
 
B7. PROMO SOUVENIRS AND BUSINESS GIFTS
III place
Entry Amateur. Professional. Master., agency ODB, RUSSIA
Entry MTS INNORAMA, agency BBDO Russia Group, RUSSIA
Entry Playing cards for Kaspersky Lab, agency Thuoghtform, RUSSIA
 
B10. DESIGN OF WEBSITES, CORPORATE PORTALS, ONLINE DIGITAL DESIGN, DESIGN OF MASS MEDIA
II place
Entry Radioaktive Film, agency Vintage, UKRAINE
III place
Entry Sound of Change, agency Possible Moscow, RUSSIA
 
L. LABEL/PACKAGING
 
L1 LABEL / PACKAGING OF FOODSTUFFS
I place
Entry Alibi, agency Voskhod, RUSSIA
II place
Entry Lavka Lado, agency Getbrand, RUSSIA
III place
Entry Yelli Kids Paper World, agency Arriba!, UKRAINE
Entry So fresh, that is still wild, agency Jekyll&Hyde, RUSSIA
Entry Alķimiķis Signature Beers, agency Not Perfect | Y&R Riga, LATVIA
Entry Alkimikis Hitchhops, agency Not Perfect | Y&R Riga, LATVIA
 
L2. LABEL/PACKAGING OF NON-FOOD
I place
Entry CS Light Bulbs, Angelina Pischikova, BELARUS
II place
Entry Inspired by Nature, agency Suprematika, RUSSIA
 
L3. INNOVATIVE, NON-STANDARD LABELPACKAGING
II place
Entry Auktyon on the Sun, agency Great Advertising Group, RUSSIA
 
SPECIAL PRIZE FOR GOOD USE OF TYPOGRAPHY:
Entry Artel Troika, agency Province design-studio, RUSSIA
 
D. DIGITAL
 
D1 COMMERCIAL WEBSITES
I place
Entry THE IKEA BUTTON, agency Instinct (BBDO Group), RUSSIA
III place
Entry Get Lost. Get Natural, agency Possible Moscow, RUSSIA
Entry 1MB Campaign, agency Marvelous, RUSSIA
Entry Radioaktive Film, agency Vintage, UKRAINE
 
D2 NON-COMMERCIAL WEBSITES
II place
Entry Sound of Change, agency Possible Moscow, RUSSIA
Short list
Entry Guilty Clothes, agency Marvelous, RUSSIA
 
D3 INFORMATION AND SERVICE RESOURCES AND PORTALS
Short list
Entry Discover Moscow, agency Notamedia, RUSSIA
 
D4 WEB-BANNERS
II place
Entry 1MB Campaign, agency Marvelous, RUSSIA
III place
Entry Headache Targeting by Nurofen, agency ISD-Group, UKRAINE
Short list
Entry THE WEATHER CAMPAIGN, agency Havas Milan, ITALY
 
D5 VIRTUAL PROMO TOOLS
I place
Entry Super long app, agency MILK, LITHUANIA
II place
Entry Absolut Mixr, agency Satumaa Family Business, SWEDEN
III place
Entry 1MB Campaign, agency Marvelous, RUSSIA
Entry Predictions by Simpsons, agency Arnold, RUSSIA
 
D7 ONLINE VIDEO
II place
Entry Made by diabetics, agency Voskhod, RUSSIA
Entry Super long Pre-rolls, agency MILK, LITHUANIA
Entry Guilty Clothes, agency Marvelous, RUSSIA
Entry BACK TO OLD SCHOOL, agency MORE (BBDO Group), RUSSIA (transferred from the other nomination)
III place
Entry Chronicles of Paranoiac - Cast Adrift, agency Zebra Hero, RUSSIA
Entry Clipmakers' battle - Tatarka. Altyn, agency Zebra Hero, RUSSIA
Entry Not another movie critics club, agency Red Keds, RUSSIA
 
D8 DIGITAL CAMPAIGNS USING 1-2 TOOLS
I place
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
II place
Entry Sound of Change, agency Possible Moscow, RUSSIA
Entry #hatepiano, agency Possible Moscow, RUSSIA
Entry 1MB Campaign, agency Marvelous, RUSSIA
Entry THE IKEA BUTTON, agency Instinct (BBDO Group), RUSSIA
III place
Entry Made by diabetics, agency Voskhod, RUSSIA
Short list
Entry Coffee is not a drug, agency Possible Moscow, RUSSIA
Entry NYX Face Awards, agency Satumaa Family Business, SWEDEN
Entry The most expensive smart bracelet in the world, agency OutOfTheBox, RUSSIA
Entry Million ruble delicate wash, agency Friends Moscow, RUSSIA
 
D9 SOCIAL MEDIA CAMPAIGNS
III place
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
 
D10 VIRAL CAMPAIGNS
II place
Entry Tatarka. Altyn, agency Zebra Hero, RUSSIA
III place
Entry #hatepiano, agency Possible Moscow, RUSSIA
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
 
D11 INTEGRATED DIGITAL CAMPAIGNS
II place
Entry 1MB Campaign, agency Marvelous, RUSSIA
 
D12 OTHER INTERACTIVE COMMUNICATION TOOLS
II place
Entry Coffee is not a drug, agency Possible Moscow, RUSSIA
III place
Entry Earth7, agency Wieden+Kennedy Amsterdam / ISD Group, UKRAINE
 
G. MOBILE
 
G1 MOBILE WEBSITES
I place
Entry 1MB Campaign, agency Marvelous, RUSSIA
 
G2 MOBILE APPS
I place
Entry AUKTYON ON THE SUN, agency Great Advertising Group, RUSSIA
II place
Entry Wake App In Peace, agency Agama Digital Group (LQD7), Talan Communications, UKRAINE
 
G4 MOBILE ONLINE CAMPAIGNS
III place
Entry 1MB Campaign, agency Marvelous, RUSSIA
 
G5 SOCIAL MEDIA CAMPAIGNS
III place
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
 
G7 ONLINE VIDEO
II place
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
 
CREATIVE
 
F1. FILM
TV
I place
Entries TelegraphFamily, in the series Estonian National Museum opening campaign, agency Velvet, Kuukulgur, ESTONIA
II place
Entry Evidence, agency TV-channel "Inter", UKRAINE
III place
Entry AXA: Nun, agency Saatchi & Saatchi Ukraine, UKRAINE
Series of entries Approved by real grandmas – entries  Three Grandmas, – Grandma and Grandpa, agency Voskhod, RUSSIA
 
F2. ONLINE
I place
Entry Crabziness, agency Voskhod, RUSSIA
III place
Entry Evidence, agency TV-channel "Inter", UKRAINE
Entry Made by diabetics, agency Voskhod, RUSSIA
Entry Racoon Drummers, agency AIDA Pioneer Branding & Creative, BELARUS
Entry #hatepiano, agency Possible Moscow, RUSSIA (transferred from the other nomination)
  
R1. RADIO
II place
Entry 4G Radio, agency Voskhod, RUSSIA
Entry Geiger Counter, agency AIDA Pioneer Branding & Creative, BELARUS
III place
Entry Rock is Back, agency LOGA BIGA, BELARUS
  
P1. PRESS
II place
Series of entries You're not you: British Edition – entries Churchill, - Queen, agency BBDO Ukraine, UKRAINE
III place
Entry Selfie, agency Protein Creative Agency, RUSSIA
 
O1. OUTDOOR
I place
Entry Rain vs. Lie, agency Voskhod, RUSSIA
 
K. CAMPAIGNS
K1. SINGLE CHANNEL CAMPAIGNS
II place
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
III place
Entry THE IKEA BUTTON, agency Instinct (BBDO Group), RUSSIA
 
K2. MULTI CHANNEL CAMPAIGNS
III place
Entry Superteam against mines, agency Smartica/Skykillers, UKRAINE
 
K3. SOCIAL MEDIA CAMPAIGNS
II place
Entry Samsung YouTube TV, agency JAMI // Zebra Hero, RUSSIA
III place
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
 
K4. CAMPAIGNS USING DIGITAL TOOLS
II place
Entry Coffee is not a drug, agency Possible Moscow, RUSSIA
 
K5. VIRAL CAMPAIGNS
II place
Entry Racoon Drummers, agency AIDA Pioneer Branding & Creative, BELARUS
 
K6. LOW-BUDGET CAMPAIGNS
II place
Entry Coffee is not a drug, agency Possible Moscow, RUSSIA
 
K7. CAMPAIGNS LAUNCHING BRAND/PRODUCT ON MARKET
I place
Entry NMD_LIVE, agency Friends Moscow, RUSSIA
 
K8. IMAGE CAMPAIGNS
Short list
Entry THE BASE, agency Louder agency, part of Serviceplan International, RUSSIA
 
K9. SOCIALLY-ORIENTED PROJECTS, CHARITY, NON-PROFIT PROJECTS
I place
Entry Sound of Change, agency Possible Moscow, RUSSIA
II place
Entry IT’S NOT A COUB, agency MORE (BBDO Group), RUSSIA
III place
Entry pUp syndrome, agency BBDO Russia Group, RUSSIA
Entry Guilty Clothes, agency Marvelous, RUSSIA
Entry Superteam against mines, agency Smartica/Skykillers, UKRAINE
 
MASS MEDIA PRIZE 
I place
Entry Telegraph out of the series of entries Estonian National Museum opening campaign, agency Velvet, Kuukulgur, ESTONIA
Entry Racoon Drummers, agency AIDA Pioneer Branding & Creative, BELARUS
Entry Prisoners, agency LOGA BIGA, BELARUS
 
 
YOUNG CREATORS CONTEST (in partnership with “Modum – nasha cosmetica”)
I place
Evelina Dvoryanchik, Karina Kupriyanovich
II place
Anna Lickevich
III place
Denis Misyulya, Dasha Danilevich
 
SOCIAL ADVERTISING FOR YOUNG CREATORS CONTEST (in partnership with UNHCR Belarus)
I place
Tima  Grigorovich, Olga Galinovskaya
II place
Nastya Grivnak, Alexander Shoub
III place
Sergei Prokopchuck
 
The status of CREATIVE AGENCY of IX WHITE SQUARE is shared by two agencies Marvelous, RUSSIA and FriendsMoscow, RUSSIA.
BELORUSSIAN CREATIVE AGENCY of IX WHITE SQUARE is AIDA Pioneer Branding & Creative, BELARUS 
 
SPECIAL PRIZE FOR NATIONAL COLOURING IN ADVERTISING:
Series of entries Approved by real grandmas – entries Three GrandmasGrandma and Grandpa, agency Voskhod, RUSSIA 
 
OUR SINCERE CONGRATULATIONS TO IX WHITE SQUARE WINNERS! 
IMAGE // WHITE SQUARE
 

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